✓ Trade show: Fruit Attraction Madrid 2026, the world’s largest trade show dedicated to the fresh fruit and vegetable industry
✓ Dates: from Tuesday 6 to Thursday 8 October 2026
✓ Venue: IFEMA Madrid, Avenida del Partenón 5, 28042 Madrid (Spain)
✓ Edition: 18th edition (Fruit Attraction Madrid has been running since 2009)
✓ Floor area: 80,000 sqm of exhibition space
✓ Exhibitors: 2,200 exhibitors expected from more than 60 countries
✓ Visitors: 120,000 professionals expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
Fruit Attraction Madrid, the world’s largest fruit and vegetable trade show 🌍
Fruit Attraction Madrid is the world’s largest trade show dedicated to fresh fruit and vegetables. Launched in 2009, it took less than 15 years to establish itself as the global benchmark for the sector, now overtaking Fruit Logistica Berlin on several indicators. Together with the SIAL Paris trade show, it forms the essential duo of European food industry events. Every year in October, it brings the entire global fruit and vegetable industry together for three days at IFEMA Madrid.
The 2024 edition confirmed its supremacy with 120,000 visitors from 145 countries and 2,200 exhibitors from 62 countries. For 2026, Fruit Attraction is thinking even bigger, with a focus on sustainability, organic produce, new varieties and digital traceability. This direction is prompting more and more exhibitors to opt for an eco-friendly stand.
A few key figures that sum up the strength of Fruit Attraction Madrid:
- 2,200 exhibitors from 62 countries in 2024
- 120,000 visitors from 145 countries
- 10 halls of IFEMA in use
- €1.4 billion in contracts generated per edition
- 4 zones: Fresh Produce, Auxiliary Industry, Smart Agro, Innova&Tech
Past editions of Fruit Attraction Madrid in figures:
When and where Fruit Attraction Madrid 2026 takes place 📅
The 2026 edition of Fruit Attraction will take place from Tuesday 6 to Thursday 8 October 2026 at IFEMA Madrid, Spain’s largest exhibition centre, located next to Madrid-Barajas airport. The trade show occupies 10 halls covering more than 80,000 sqm.
Full address: IFEMA Madrid, Avenida del Partenón 5, 28042 Madrid (Spain).
Opening hours of Fruit Attraction Madrid 2026:
Fruit Attraction is strictly reserved for trade professionals: growers, cooperatives, wholesalers, distributors, large-scale retail, importers and exporters.
How to get to Fruit Attraction Madrid 2026 🚇
IFEMA Madrid enjoys an ideal location, directly adjacent to Madrid-Barajas airport and 15 minutes from the city centre by metro.
By plane: Madrid-Barajas (MAD) is 5 km away, 10 min by taxi or 5 min by metro (line 8).
By metro: line 8 (pink), Feria de Madrid station (direct exit).
By bus: lines 112, 122, 828.
By Cercanías (suburban rail): Chamartín station, then connect to metro line 8.
By IFEMA shuttle: during Fruit Attraction, shuttles run from city-centre hotels.
By car: M-11 motorway, IFEMA exit. 14,000 parking spaces on site.
The major exhibitors at Fruit Attraction Madrid 🏢
Fruit Attraction gathers the global elite of the fruit and vegetable business: major Mediterranean cooperatives, international brands, importers, and leaders in packaging and traceability. Many of these players also exhibit at All4Pack Paris, the European packaging trade show.
Among the major recurring exhibitors at Fruit Attraction Madrid, you will find in particular:
- Anecoop (Spain) · Spain’s largest cooperative
- Cooperatives Agro-alimentarias (Spain)
- Driscoll’s (USA/Mexico) · premium berries
- Zespri (New Zealand) · global kiwi leader
- Dole, Chiquita, Del Monte · bananas and exotic fruit
- Pink Lady, Granny Smith (variety clubs)
- Idyl, Soldive, Soleal (France)
- Bonduelle, Florette · ready-to-eat vegetables
- Italian cooperatives: Apofruit, OP Spreafico
- SIPCAM, UPL, Syngenta · crop protection
- Sealed Air, Cryovac · fresh produce packaging
- Sercom, Priva · connected greenhouse control
- Mercadona, Carrefour, Lidl · large-scale retail buyers
The layout in themed zones makes it easy to navigate and encourages targeted meetings between growers and buyers.
The main sectors of Fruit Attraction Madrid 2026:
Why exhibit at Fruit Attraction Madrid in 2026 💡
Exhibiting at Fruit Attraction Madrid means positioning yourself at the global hub of the fruit and vegetable business, with Spain being Europe’s leading exporter. €1.4 billion in contracts are generated at every edition, making the trade show the number one buying marketplace in the sector.
There are plenty of good reasons to book a stand at Fruit Attraction Madrid 2026:
- Meet 120,000 decision-makers from 145 countries in 3 days
- Sign seasonal contracts with European large-scale retail
- Launch your new varieties and product brands
- Identify your partners in packaging, logistics and distribution
- Reach emerging markets: Asia, Middle East, Africa
- Network with cooperatives and variety clubs
- Monitor the competition on organic and sustainability innovations
The ROI of a Fruit Attraction stand is one of the fastest in the fresh produce sector thanks to seasonal contracts signed on site. Facing Anecoop, Zespri and Driscoll’s, which roll out stands of 1,000 sqm, your presence must showcase your fresh products. Before booking, take the time to carefully choose the location of your exhibition stand.
With €1.4 billion in contracts signed in three days, every hour of the trade show counts. A flawless presentation of your fresh products, a smooth tasting journey and well-prepared meetings with large-scale retail buyers make all the difference to your order book.
Entrust your Fruit Attraction Madrid 2026 stand to TheStandExperts
Designing a custom exhibition stand for Fruit Attraction Madrid means taking on a triple challenge: presenting your fresh products in the best conditions (temperature, lighting), creating a tasting journey and orchestrating cross-border refrigerated logistics. Our team supports you from the first sketch to the final teardown.
Estimate your stand budget
8 quick questions for a personalised estimate of your stand at Fruit Attraction Madrid 2026.
Our turnkey support:
We design stands that do more than simply look good: they follow the golden rules of trade show stand fit-out and are built to generate business:
- Optimised product demonstration areas
- Confidential meeting spaces for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to attract visitors
Whether you are exhibiting at Fruit Attraction Madrid for the first time or are a regular at the event, we tailor our proposal to your budget, your reserved floor space and your brand positioning. From a compact stand to a double-decker stand, explore our exhibition stand portfolio to picture what is possible.
For Fruit Attraction Madrid 2026, launch your stand project 6 to 9 months before the trade show. You will secure the best build-up slots, cross-border refrigerated logistics and a well-controlled budget. Our team designs, builds and installs your turnkey stand at IFEMA Madrid.
Request a free quoteFAQ · Fruit Attraction Madrid 2026 ❓
When does Fruit Attraction Madrid 2026 take place?
Fruit Attraction 2026 runs from Tuesday 6 to Thursday 8 October 2026 at IFEMA Madrid.
Where is Fruit Attraction 2026 held?
At IFEMA Madrid, Avenida del Partenón 5, 28042 Madrid. Direct access via metro line 8, Feria de Madrid station.
How many exhibitors at Fruit Attraction 2026?
More than 2,200 exhibitors expected, from 60+ countries, across 80,000 sqm.
How many visitors at Fruit Attraction?
120,000+ professionals expected, from 145 countries, including the major European and global retail chains.
How often does Fruit Attraction take place?
Fruit Attraction is held annually, in October, since 2009.
How do I get to Fruit Attraction?
Metro line 8, Feria de Madrid station. From MAD airport: 5 minutes by metro or 10 min by taxi.
Who can visit Fruit Attraction?
A strictly trade-only show: growers, cooperatives, wholesalers, distributors, large-scale retail, importers and exporters.
How much does a stand cost at Fruit Attraction 2026?
IFEMA rates: around €280 to €380 excl. VAT per sqm. Plus €500 to €2,000 excl. VAT per sqm for design and production (including any cold chain equipment). TheStandExperts will provide you with a precise costing. See also our complete guide on the price of a trade show stand.
Why use an exhibition stand builder for Fruit Attraction?
A specialist exhibition stand builder masters the specific constraints of fresh produce (cold chain, tasting, hygiene), IFEMA regulations and cross-border logistics.
Who are the major exhibitors at Fruit Attraction?
Anecoop, Driscoll’s, Zespri, Dole, Chiquita, Del Monte, Pink Lady, Bonduelle, Florette, along with the leaders in packaging (Sealed Air) and connected greenhouses (Sercom, Priva).
