Booth design & build · US-built for Chicago shows · 20 years

Trade show booth builder in Chicago

Your trade show booth for Chicago, designed in-house and built in the United States by our production partners, then installed at McCormick Place, Rosemont or Navy Pier under our own project manager. One point of contact, from exhibitor manual to move-out.

Quote within 48 h · Built in the US · No ocean freight, no customs, no ATA carnet

20 yearsof international trade shows
150,000 m²of stands delivered
1project manager, from brief to move-out
Stand Daiichi Sankyo au salon Lille 2024, réalisé par TheStandExperts
PACK EXPO International ◆RSNA ◆AHR Expo ◆ProMat ◆IMTS ◆NeoCon ◆McCormick Place ◆ PACK EXPO International ◆RSNA ◆AHR Expo ◆ProMat ◆IMTS ◆NeoCon ◆McCormick Place ◆
The Chicago challenge

Exhibiting in Chicago: huge halls, strict labor rules

McCormick Place alone offers 2.6 million sq ft of exhibit space (about 241,500 m²) and hosts flagships such as PACK EXPO International, RSNA and ProMat. Your booth is judged from the aisle in seconds and built under strict union labor rules.

01

Halls where average booths vanish

South Hall A alone covers 840,000 sq ft. Buyers walk long aisles and stop only where a booth tells them, from a distance, why it matters.

02

Labor hours nobody planned

Union labor is charged by the hour, with a 4-hour call minimum for carpenters, riggers and Teamsters and higher overtime rates. Every unplanned hour on site eats your budget.

03

Rules that cannot be delegated

At McCormick Place, Illinois law lets your own full-time staff (employed 6 months or more) build your booth, but those rights cannot be transferred to a contractor. Ignore that, or ship crates before move-in day, and your build-up is at risk.

Our answer

Designed by us, built in the US, installed at McCormick Place

We run your project end to end: our own design office draws your Chicago booth, which is then built in the United States by our US production partners, assembled and photographed before it leaves for the hall, then installed by union show labor under our own project manager. Drayage, labor orders and approvals are handled: one partner for the whole exhibition stand project.

Every format is available for your Chicago show: custom stands, modular stands, double-decker stands and event stands.

François Sire, founder of TheStandExperts

“McCormick Place rewards preparation. Clients want to see their booth finished before it reaches the hall, and to know the labor budget before the show, not after. So every booth is assembled and photographed first, and our project manager stays with the crews from move-in to move-out.”

François Sire
Founder of TheStandExperts, stand builder for 20 years

Turnkey service

Everything we take off your plate for a Chicago show

One team, one contract and one project manager from first call to storage. Here is what is included for your Chicago show.

Our turnkey service for Chicago: what is included

Before your show
  • ✓Your brief and the exhibitor manual, reviewed line by line
  • ✓3D design plus a detailed quote within 48 h
  • ✓Organizer approvals and labor orders placed before the advance deadlines
  • ✓Built by our US partners, assembled and photographed before it ships
During your show
  • ✓Freight routed to the contractor’s advance warehouse, never early to the dock
  • ✓Build-up within the move-in slots, union crews supervised by our project manager
  • ✓Booth handed over ready for opening, lit, tested and cleaned
  • ✓Project manager on call for the whole show
After your show
  • ✓Dismantling within the move-out schedule
  • ✓Outbound material handling paperwork completed for you
  • ✓Storage between shows can be arranged
  • ✓Reconfiguration for your next US show

Your only job: tell us what you want to achieve in Chicago.
Design, US manufacturing, freight, union labor, approvals and storage are on us.

Venues and shows

The Chicago venues where we build your trade show booth

Rosemont, Navy Pier and downtown hotels have their own docks, doors and rules. Every project starts from your show’s exhibitor manual, wherever you exhibit in the US. Exhibiting at PACK EXPO? Read our PACK EXPO International guide.

VenueLocationTypical shows
McCormick Place2301 S. King Drive2.6 million sq ft: PACK EXPO International (Oct. 18 to 21, 2026), RSNA (Nov. 29 to Dec. 3, 2026), AHR Expo (Jan. 25 to 27, 2027), ProMat (Apr. 19 to 21, 2027), National Restaurant Association Show (May 22 to 25, 2027), IMTS (Sept. 11 to 16, 2028)
Donald E. Stephens Convention CenterRosemont, near O’Hare840,000 sq ft in 6 halls, national and regional shows
Navy Pier, Festival Hall600 E. Grand Avenue170,000 sq ft; 14 by 10 ft freight doors limit crate size
Hyatt Regency Chicago151 E. Wacker Drive70,000 sq ft Riverside Exhibit Hall
Schaumburg Convention CenterSchaumburgExhibit hall of nearly 98,000 sq ft, 30 ft ceilings
THE MART222 Merchandise Mart PlazaNeoCon (June 13 to 16, 2027)

Show dates checked on September 30, 2026 on the organizers’ websites.

  1. 1McCormick Place · 2301 S. King Drive Directions
  2. 2Donald E. Stephens Convention Center · Rosemont Directions
  3. 3Navy Pier, Festival Hall · 600 E. Grand Avenue Directions
  4. 4Hyatt Regency Chicago · 151 E. Wacker Drive Directions
  5. 5Schaumburg Convention Center · Schaumburg Directions
  6. 6THE MART · 222 Merchandise Mart Plaza Directions

Map data OpenStreetMap. Click a marker for the venue name, or “Directions” to open it in Google Maps.

1-minute guide

Which booth format fits your Chicago show?

Four quick questions on your venue, floor space, show calendar and priority, and you get the format that fits. No personal data required.

Which booth for your Chicago trade show?

4 questions, one recommendation for your venue and budget

Question 1 / 4

Where is your trade show held?

Budget transparency

How much a trade show booth costs in Chicago, by format

Format drives the budget far more than the city. Here are our ranges for Chicago shows, built in the US, so no ocean freight or customs line. Union labor and drayage appear as separate lines. Full breakdown in our guide to exhibition stand costs.

FormatIndicative budgetBest forLearn more
Modular stand€600 to €900/m²Several shows a year, reused 10 to 20 timesModular stand
Custom stand€800 to €1,500/m²Flagship presence, premium materialsCustom stand
Double-decker stand€1,000 to €2,000/m² developedA meeting floor on the same footprintDouble-decker stand
Event set-upOn request, per projectScenography, launches, roadshowsEvent stand

Indicative ranges for a Chicago trade show, excluding floor space and venue services. Union labor and drayage differ by venue and are quoted separately (McCormick Place carpenter wage and fringe cost: $99.22 an hour at straight time, 4-hour minimum, as of January 31, 2026).

What changes for you

What one builder and one project manager change on the show floor

1

You see the booth before the hall does

Your booth is assembled and photographed by our US production partners before it ships. What you approved is what the crews install.

2

Labor hours kept under control

A booth designed for fast assembly needs fewer billed hours. Every component is engineered for a quick, clean install, and you get the labor estimate before move-in.

3

No ocean freight, no customs, no carnet

Built in the US and trucked to the advance warehouse: no container schedule, no customs clearance and no ATA carnet between approval and opening day.

4

One partner for your whole US calendar

AHR Expo is in Chicago in January 2027, then Orlando in February 2028: the same booth can be stored and reconfigured between the two.

Our method

From exhibitor manual to move-out: your Chicago booth in 5 steps

A method refined over 20 years and adapted to McCormick Place labor and freight rules. Still choosing your floor space? Read how to choose the best stand location.

1

Brief & exhibitor manual

Objectives, budget, floor space and the show’s labor, freight and approval deadlines.

2

3D design

Validated with you, sized for your hall’s ceiling heights and fire rules.

3

US manufacturing

Built by our US production partners, assembled and photographed for your approval.

4

Build-up at McCormick Place

Advance warehouse, union crews ordered by trade, build-up supervised by our project manager.

5

Show & move-out

On-call support, dismantling, outbound paperwork and storage if needed.

Across the US

Beyond Chicago: your booth builder across the United States

Chicago is one stop on the US calendar. Our design office, our US production partners and the same project manager follow your booth wherever your next show takes place.

McCormick Place

Chicago
PACK EXPO, RSNA, ProMat
Las Vegas
CES, SEMA, NAB
Orlando
IAAPA Expo, PGA Show, InfoComm
Boston
Seafood Expo, MedTech, Yankee Dental

In any US city, a single project manager takes your booth from the first custom stand sketch to move-out, as a turnkey exhibition stand service.

Proof

Stands we have designed and delivered for leading brands

Three projects delivered turnkey at major European trade shows. Browse all our projects.

Stand ALSTOM à InnoTrans Berlin 2014, réalisé par TheStandExperts
InnoTrans Berlin · 2014

ALSTOM stand at InnoTrans 2014

Custom stand for the world’s largest rail industry event: curved architecture, a backlit ALSTOM arch, meeting areas and interactive terminals.

Designed for business meetings at scale

Stand Nemera au salon Pharmapack 2025, réalisé par TheStandExperts
Pharmapack Paris · 2025

Nemera stand at Pharmapack 2025

Wood and orange accents in Nemera’s colors, display cases by segment, demo counters and meeting areas.

Products and meetings in one space

Stand MACIF 2022 conçu et fabriqué par TheStandExperts
Mondial de l’Auto Paris · 2022

MACIF stand at Mondial de l’Auto 2022

Open, luminous stand with large brand visuals, suspended signage and advice areas on road safety and new mobility.

Open and welcoming to the public

Our services in Chicago

Every booth format, one builder from design to move-out

From reusable modular booths to double-deckers, we design the format that fits your goal and budget.

Custom stand

Architecture designed around your brand and your products.

Custom stand →

Modular stand

Reconfigurable from one show to the next, the lowest cost per show.

Modular stand →

Double-decker stand

A second level for meetings, on the same footprint.

Double-decker stand →

Event stand

Scenography and activations that draw the aisle in.

Event stand →

Why TheStandExperts

The exhibit builder for Chicago that designs, coordinates the US build and supervises the install

With a broker, nobody who designed your booth answers for how it is built. We design every booth in-house and have it built by US partners we coordinate directly, then check it assembled before it goes to the hall.

  • ✓ Designer and project lead: own design office in France, US partner workshops coordinated directly.
  • ✓ Seen before the hall: photos of your assembled booth before it ships.
  • ✓ Built in the US: no ocean freight, no customs, no ATA carnet.
  • ✓ McCormick Place rules mastered: union trades, advance warehouse, stamped drawings.
  • ✓ Storage between shows can be arranged for your US circuit.
François Sire, founder of TheStandExperts, installing a stand
François SireFounder of TheStandExperts · Exhibition stand builder for 20 years

François founded TheStandExperts in 2006 and has spent 20 years designing booths for international trade shows, from Paris to Berlin.

They trusted us

What our clients say about working with us

★★★★★

“I had the opportunity to work with The Stand Experts on a 60 sqm stand. We were delighted with the result. […] Excellent value for money. Very friendly team, from the designer to the joiner.”

Aurore Vilette
3Shape
Translated from French

★★★★★

“Beyond the first sketches, we are always amazed by the final result and its quality of execution.”

Guillaume
Corporate Communications, MACIF
Translated from French

★★★★★

“[…] attention to detail and full ownership of every aspect so nothing gets forgotten. […] The result exceeded our expectations and we highly recommend them.”

Hubert Maitre
AFISB
Translated from French

Beyond Chicago

From Chicago to Paris: one team for your US and European shows

Our design office and project managers follow your shows from Chicago to Paris: same booth concept, same standards, same point of contact.

United States

Chicago · Las Vegas · Orlando · Boston

France

Paris · Lyon · Marseille · Bordeaux

Europe

London · Geneva · Barcelona · Milan

Your quote

Let’s talk about your Chicago trade show

Tell us your show, dates and square footage: within 48 h you get a first concept and a price, with labor and drayage as separate lines. No commitment.

Prefer to talk it through?
+33 7 63 45 23 38 · Monday to Friday

What is your project?

What size is your stand?

What budget have you planned?

Describe your project in a few lines

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We answer everything

Trade show booth builder in Chicago: your questions answered

Indicative ranges: €600 to €900 per m² for a modular booth, €800 to €1,500 per m² for a custom booth and €1,000 to €2,000 per developed m² for a double-decker. Union labor and drayage vary by venue and are quoted separately (McCormick Place lists a carpenter’s wage and fringe cost at $99.22 an hour, straight time, as of January 31, 2026).

Count on 2 to 4 months for a modular booth and 3 to 6 months when the booth is custom or double-decker. At McCormick Place, double-deck drawings stamped by a structural engineer are due 60 days before opening. Building in the US often makes tighter deadlines feasible.

Mainly McCormick Place: PACK EXPO International (October 18 to 21, 2026), RSNA (November 29 to December 3, 2026), AHR Expo (January 25 to 27, 2027) and ProMat (April 19 to 21, 2027). We also build in Rosemont (Donald E. Stephens Convention Center), at Navy Pier, the Hyatt Regency Chicago, Schaumburg and THE MART for NeoCon.

For a builder’s crew, yes. Illinois legislation, applied through the McCormick Place Exhibitor Bill of Rights, lets your own full-time employees of at least 6 months work on a booth of any size, but these rights cannot be transferred to contractor personnel. Our crews therefore work with union trades, hired through the general service contractor or an exhibitor-appointed contractor registered with MPEA.

Freight that arrives before your move-in date is refused, so we route crates through the general service contractor’s advance warehouse. Drayage then covers delivery to the booth, empty crate storage and reloading, billed by weight, separately from shipping.

Yes. Installation and dismantling are done by experienced union show labor, supervised on site by our own project manager. We also file the outbound material handling agreement, so your team does not have to stay for move-out.

Yes, storage between shows can be arranged, along with refurbishment and reconfiguration. It suits shows that move around the country, such as AHR Expo, in Chicago in January 2027 and in Orlando in February 2028.

Because one company owns the result: we design your booth, coordinate our US production partners directly and supervise the install. Your booth is assembled and photographed for your approval before it ships, then installed under our project manager’s supervision: no surprises on opening day.

Your next McCormick Place show deserves a booth you have seen finished before move-in.

Share your show, booth size and goals: within 48 h, a project manager sends you a first concept and a detailed price.

Answer within 48 h · Built in the US · Turnkey from design to move-out