A modular stand that reconfigures for every trade show: 9 sqm in Lyon, 36 sqm in Paris, the same investment. Built in a few hours, reused for years.
Quote within 48 hrs · Reconfigurable from 9 to 100 sqm · Storage included between trade shows
Rental, build-up, dismantling, skip. At every trade show everything starts from scratch and the bill starts again. Three shows a year for three years: you have paid for nine stands. You only needed one.
Every edition costs full price. No asset at the end: the money goes into a stand you hand back on the final evening.
18 sqm here, 36 sqm there: a rigid stand cannot adapt. You rent again every time your location changes.
Partitions thrown away, carpet in the skip. Hard to defend a CSR policy with a single-use stand.
A modular stand (also called a reconfigurable stand) is an exhibition stand built from standardised modules: partitions, aluminium structures, counters and graphics that assemble without tools. Demountable and reusable 10 to 20 times, it is reconfigured for every trade show: the same base covers a 9 sqm space just as well as a 100 sqm one, simply by changing the layout and the cladding.
In practice, none: both terms describe the same family of stands. Modular stresses the construction from standardised modules, reconfigurable the ability to change configuration from one trade show to the next. At TheStandExperts, your stand is both at once: built from modules, reconfigured for every event. This page therefore covers both names.
The same pool of modules, extended when needed, covers all three configurations. Illustrative diagram.
Expect €300 to €500 per sqm to buy, then only logistics and build-up at the following editions. From your 3rd participation, your cost per show drops by half.
In-line, corner or island, from 9 to 100 sqm: we rearrange the same modules to fit the space you have booked. Your stand follows your trade shows, not the other way round.
Lightweight aluminium structures, hand-screw connectors, tensioned fabric graphics: installation takes hours, not days. The principle of the demountable stand, in a premium version.
Reusing the same stand 15 times means 15 skips avoided. A concrete point for your CSR policy, not greenwashing.
Four questions to estimate what a modular stand saves you compared with rental, over two years of trade shows. No personal data required.
4 questions, your estimate over 2 years
Rental looks cheaper at the first trade show. From the second, the curve flips: the modular stand is already paid for, only logistics remain. To compare every format, see our guide to the price of a trade show stand.
The figures in this chart are indicative and may vary depending on suppliers, regions and the specifics of your project. For an accurate result, request a personalised quote.
From the lightweight fabric kit to custom-clad modular, the family covers every budget among the types of exhibition stands. We point you to the right system.
Aluminium frames and printed fabric graphics. Ultra-light, washable, graphics changed in minutes.
The most compact: folding structure, carried in a bag. Perfect as a complement or for a small space.
Interchangeable rigid partitions, counters and a built-in storage room. The B2B trade show standard.
LED lightboxes and backlit fabric: the visual impact of a custom build, the modular logic.
A closed room inside the stand: stock, cloakroom, technical space. Essential from 18 sqm.
A modular base + signature joinery elements. The best of both worlds, on a controlled budget.
We design your pool of modules and its stand fit-out for your next three years of trade shows, not for a single edition.
Stand sizes, frequency, cities: we size the pool of modules you actually need.
Each trade show gets its own layout plan, approved in 3D beforehand.
Structures, graphics and furniture produced in our workshop, in your brand image.
Installation in a few hours, without heavy tools, show after show.
We store, maintain and rearrange your modules between two editions.
Three different logics. The right choice depends on how often you exhibit and the image you need to project.
The figures in this table are indicative and may vary depending on suppliers, regions and the specifics of your project. For an accurate result, request a personalised quote.
Designed, built and reconfigured by our teams, show after show. Browse our full portfolio.
Regional show as an in-line stand, national as a corner, international as an island: the same modules, three faces.
Cost per show divided by 2.5 from year 1
LED lightboxes and backlit screens on a modular base: the stand that shines in the aisle, rebuilt in 4 hours.
The visual impact of a stand twice the price
Reused panels, wood cladding, built-in storage room. Four years of trade shows, zero skips.
15 editions, the same structure
Modular is unbeatable on cost per show. For a spectacular image or a one-off event, compare it with our other formats.
A unique architecture to make a strong statement.
The guide to choosing the right stand format.
Double your usable space without renting more sqm.
Scenography and entertainment to create the experience.
A kit bought online often ends up in a cupboard: badly sized, anonymous, with no follow-up. We design your pool of modules the way a stand builder designs a stand: in your brand image and supported over time.
François has been designing modular stand kits for 20 years: sized on your trade show calendar, stored, maintained and reconfigured by his teams between every edition.
★★★★★
“Four trade shows a year. Since we switched to modular, the stand budget has melted away and the stand always looks immaculate.”
Camille R.
Trade show manager
★★★★★
“Nobody guesses it is a modular stand. The backlit lightboxes look incredible in the aisle.”
Sophie L.
Marketing director
★★★★★
“9 sqm in Nantes, 30 sqm in Villepinte: same stand, two configurations. They handle the storage in between.”
Marc D.
SME managing director
A pool of modules stored with us, built anywhere: we follow your trade show calendar from city to city.
Paris · Villepinte · Porte de Versailles · Le Bourget
Marseille · Montpellier · Lyon · Aix-en-Provence
In practice, none: both terms describe stands built from reusable modules. “Modular” describes the construction from standardised elements, “reconfigurable” the ability to change configuration. Your TheStandExperts stand is both at once.
Expect €300 to €500 per sqm to buy, depending on the system and cladding, versus €600 to €1,500 for a custom build. The investment pays for itself after 2 to 3 trade shows, since only logistics and reconfiguration remain to be paid afterwards.
10 to 20 editions on average for aluminium structures, more with good maintenance. Graphics are updated independently: you change campaign without changing stand.
Yes, that is the whole point: the same pool of modules covers from 9 to 100 sqm by changing the layout. We design each configuration in 3D beforehand so the build-up stays fast.
No: the systems assemble with hand-screw connectors, without heavy tooling. An 18 sqm stand goes up in a few hours. Our teams handle it, or we train you to do it yourself.
Completely: printed graphics, backlit fabrics, clad counters, furniture and lighting to your brand guidelines. The structure is standardised, the look is yours. Nobody guesses the modular system behind the cladding.
Yes, it is the most sober format: reusing the same structure 15 times avoids just as many sets thrown in the skip. Add recyclable fabrics and reused panels and you have a genuine, measurable eco-friendly stand.
Optimise every edition: stand layout organises your visitor flows, stand fit-out refines the cladding, and our stand builder services cover every other format.
Send us your trade show calendar. We size your pool of modules and price the payback within 48 hrs.
Reply within 48 hrs · Storage included · Reconfiguration for every show
