MACIF, a committed mutual insurer, entrusted The Stand Experts with the design of a custom exhibition stand at the Salon du 2 Roues de Lyon 2025, the leading gathering for motorcycle enthusiasts, in Lyon.
For this trade show dedicated to two-wheelers, MACIF wanted to bring the biker community together around its “MACIF Riders” programme and assert its “La Macif, c’est vous” signature.
The Stand Experts managed the project from design to turnkey delivery, with an open, dynamic stand built around suspended signage, interactive screens and convivial areas in the brand’s colours.
The fit-out combined a road safety quiz, a MACIF Riders community area and advice zones on motorcycle insurance, designed to spark conversations with visitors.
The result: a lively, engaging custom exhibition stand that strengthened MACIF’s closeness to bikers at the Salon du 2 Roues de Lyon.
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