Citroën trusted The Stand Experts to design and manage the build of a 1,113 sqm custom exhibition stand at the Salon de l’Automobile d’Alger 2014, the flagship event of the automotive sector in Algeria, bringing together carmakers and the general public in Algiers.
For this major event on the Algerian automotive market, Citroën wanted to deploy a presence worthy of its status and bring the entire universe of the brand to life for a wide audience of visitors and enthusiasts.
The Stand Experts handled the complete coordination of this large-scale project, relying on a network of local suppliers selected for their reliability and their knowledge of the Algiers market. This choice reflects our CSR commitment: working with local partners reduces the carbon footprint linked to travel and the transport of materials. Across nearly 1,113 sqm, the stand was designed as a true brand journey, structured around a bold architecture in Citroën’s colours.
The space combined vehicle display areas, a signature graphic wall (“PURE, SMART, DESIGN, HUMAN”), the TECHNOSPACE technology hub, a sales office and a reception area. The centrepiece of the scenography: the Citroën WTCC in the official team’s colours (Loeb, Lopez, Müller), a true visitor magnet.
The result: a 1,113 sqm event stand, bright and spectacular, which delivered an ambitious brand presence and made the Citroën pavilion one of the highlights of the show.
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Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.
