✓ Trade show: ProWein Düsseldorf 2027, the world’s largest professional trade show for wine, spirits and fermented drinks
✓ Dates: from Sunday 14 to Tuesday 16 March 2027
✓ Venue: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf (Germany)
✓ Edition: 34th edition (ProWein Düsseldorf has existed since 1994)
✓ Floor space: 120,000 sqm of exhibition space
✓ Exhibitors: 5,700 exhibitors expected from more than 65 countries
✓ Visitors: 47,000 buyers expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
ProWein Düsseldorf, the world’s largest professional wine trade show 🌍
ProWein Düsseldorf is the world’s largest professional trade show for wine and spirits. Created in 1994, ProWein has become over more than 30 years the essential B2B marketplace: importers, distributors, major retailers, wine merchants, sommeliers and restaurateurs sign their season contracts there. Every March, it turns Messe Düsseldorf into the world capital of professional wine.
The 2026 edition confirmed its power with 5,700 exhibitors from 65 countries and 47,000 buyers from 130 countries. For 2027, ProWein is thinking even bigger, with a focus on organic and biodynamic wine, no/low alcohol drinks, emerging wine countries (Georgia, Lebanon, China) and sustainability. On the food side, its natural counterpart remains the SIAL Paris trade show, where the same major retail buyers prepare their listings.
A few key figures that sum up the power of ProWein Düsseldorf:
- 5,700 exhibitors from 65+ countries
- 47,000 professional buyers from 130 countries
- 13 halls at Messe Düsseldorf in use
- 100% of the major wine-producing countries represented
- ProSpirits: a dedicated premium spirits zone
Past editions of ProWein Düsseldorf in figures:
When and where ProWein Düsseldorf 2027 takes place 📅
The 2027 edition of ProWein will take place from Sunday 14 to Tuesday 16 March 2027 at Messe Düsseldorf. The show occupies 13 halls. In such a vast venue, carefully choosing your stand location determines the quality of your contacts.
Exact address: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf (Germany).
Opening hours of ProWein Düsseldorf 2027:
ProWein is strictly reserved for wine professionals: importers, distributors, major retailers, wine merchants, sommeliers, restaurateurs, hoteliers and specialised journalists.
How to get to ProWein Düsseldorf 2027 🚇
Messe Düsseldorf enjoys exceptional transport links, 10 minutes from the airport. A venue we know well: our teams also build stands there for Glasstec in Düsseldorf.
By plane: Düsseldorf Airport (DUS) 7 km away, 10 to 15 min by taxi or direct shuttle.
By U-Bahn: lines U78, U79 to Messe Ost/Stockum (direct entrance).
By bus: lines 722, 760, SB55.
By train: from Düsseldorf Hauptbahnhof, 15 min by U-Bahn.
By Messe shuttle: during ProWein, free shuttles from the airport and hotels.
By car: motorways A44, A52, Messe exit. 20,000 parking spaces.
The major exhibitors at ProWein Düsseldorf 🏢
ProWein brings together the world elite of wine: all the major wine-producing countries, plus the leaders in spirits and craft drinks.
Among the major recurring exhibitors at ProWein Düsseldorf, you will notably find:
- France Pavilion · 1,800 exhibitors (Bordeaux, Burgundy, Champagne, Languedoc, Loire, Rhône)
- Italy Pavilion · 1,700 exhibitors (Tuscany, Piedmont, Veneto, Puglia)
- Germany Pavilion · 800 exhibitors
- Spain Pavilion · 500 exhibitors (Rioja, Ribera del Duero, Cava)
- Portugal Pavilion · Porto, Douro
- USA Pavilion · California, Oregon, Washington
- Australia & New Zealand Pavilion
- Argentina & Chile Pavilion
- South Africa Pavilion
- Georgia, Moldova, Lebanon, Greece and Hungary Pavilions
- Champagne houses: Moët, Veuve Clicquot, Bollinger, Krug
- Spirits: Diageo, Pernod Ricard, Rémy Cointreau, William Grant
- Cooperage and services: Demptos, Seguin Moreau, Vicard
The organisation into national pavilions makes navigation easy for international buyers. From the small winegrower stand to the collective pavilion, all the types of exhibition stands can be found side by side.
The main sectors of ProWein Düsseldorf 2027:
Why exhibit at ProWein Düsseldorf in 2027 💡
Exhibiting at ProWein Düsseldorf means positioning yourself on the world’s largest B2B wine marketplace. The 47,000 buyers include Europe’s top retailers (Edeka, Aldi, Lidl, Tesco, Carrefour) and the main importers from the USA, China and Japan. A gateway to the American market, complementary to events such as SupplySide West for functional drinks players.
There are plenty of good reasons to book a stand at ProWein Düsseldorf 2027:
- Meet 48,000 wine buyers from 130 countries in 3 days
- Sign season contracts with retailers and major distribution
- Present your vintages to the world’s leading importers
- Identify your distribution partners market by market
- Capture the growing Asian and American markets
- Networking with influential sommeliers and wine critics
- A leadership position on the German market (the leading importer)
ProWein ROI is measured in import contracts and long-term relationships with international distributors. Alongside the great national pavilions and Champagne houses, your presence must be refined and representative of your terroir. Some houses even opt for a double-decker stand to separate open tastings from private negotiations.
ProWein is a contracts show: buyers arrive with tasting schedules planned to the minute. A stand identifiable from afar, a smooth tasting counter and pre-booked meetings with your target importers do more for your order book than a large but poorly used floor area.
Entrust your ProWein Düsseldorf 2027 stand to TheStandExperts
Designing a stand for ProWein Düsseldorf means rising to a triple challenge: embodying your terroir and brand, allowing tastings in the right conditions and orchestrating cross-border logistics (wine customs). Our team supports you from the first sketch to the final pack-up. Our custom exhibition stand expertise stages your terroir down to the finest detail.
Estimate your stand with TheStandExperts
Answer 8 quick questions to get a personalised estimate
Our turnkey support:
We design stands that are not just beautiful, but engineered to generate business:
- Optimised product demonstration areas
- Confidential meeting spaces for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to attract visitors
Whether you are exhibiting at ProWein Düsseldorf for the first time or are a regular at the event, we adapt our proposal to your budget, your reserved floor space and your brand positioning. To go further, see our guide to fitting out a stand at a trade show.
For ProWein Düsseldorf 2027, launch your stand project 6 to 9 months before the show. You secure the best installation slots, cross-border logistics for your wines and a controlled budget. Our team designs, builds and installs your turnkey stand at Messe Düsseldorf.
Request a free quoteFAQ · ProWein Düsseldorf 2027 ❓
When does ProWein Düsseldorf 2027 take place?
ProWein 2027 runs from Sunday 14 to Tuesday 16 March 2027 at Messe Düsseldorf.
Where is ProWein 2027 held?
At Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf. U-Bahn U78/U79, Messe Ost/Stockum station.
How many exhibitors at ProWein 2027?
More than 5,700 exhibitors expected, from 65+ countries, across 120,000 sqm.
How many visitors at ProWein?
47,000 to 48,000 professional buyers expected, from 130 countries.
How often does ProWein take place?
ProWein has been held annually, in March, since 1994.
How do you get to ProWein?
U-Bahn U78/U79 to Messe Ost/Stockum. From DUS airport: 10 to 15 min. From the Hauptbahnhof: 15 min.
Who can visit ProWein?
A strictly professional trade show: importers, distributors, major retailers, wine merchants, sommeliers, restaurateurs, hoteliers, specialised journalists.
How much does a stand cost at ProWein 2027?
Messe Düsseldorf rates: approximately €320 to €460 excl. VAT per sqm. Plus €700 to €3,000 excl. VAT per sqm for design and production (including tasting equipment). Our guide on the price of a stand at a trade show details every budget line.
Why hire an exhibition stand builder for ProWein?
An exhibition stand builder specialised in wine knows how to create a terroir universe, integrate a functional tasting area (counter, refrigeration) and masters Messe Düsseldorf standards.
Who are the major exhibitors at ProWein?
The France, Italy, Germany, Spain, Portugal, USA, Australia, Argentina, Chile and South Africa pavilions, Champagne houses (Moët, Veuve Clicquot, Krug) and spirits groups (Diageo, Pernod Ricard, Rémy Cointreau).
