✓ Trade show: EICMA Milan 2026, the world’s largest trade show for motorcycles, scooters and powered two-wheelers
✓ Dates: Tuesday 10 to Sunday 15 November 2026
✓ Venue: Fiera Milano Rho, Strada Statale del Sempione 28, 20017 Rho Milan (Italy)
✓ Edition: 83rd edition (EICMA Milan has been running since 1914)
✓ Floor space: 300,000 sqm of exhibition space
✓ Exhibitors: 2,000 exhibitors expected from more than 45 countries
✓ Visitors: 600,000 visitors expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
EICMA Milan, the world’s largest motorcycle trade show 🌍
EICMA Milan (Esposizione Internazionale Ciclo Motociclo e Accessori) is the world’s largest trade show for powered two-wheelers. Founded in 1914, it is the oldest motorcycle show in the world. Every year in November, it turns Fiera Milano Rho into the world capital of motorcycles, scooters and two-wheeled urban mobility.
The 2024 edition confirmed its supremacy with 600,000 visitors from 120+ countries, 2,000 exhibitors and every major brand in attendance. For 2026, EICMA is aiming even higher with a focus on electrification, new platforms, adventure riding and urban mobility.
A few key figures that sum up the power of EICMA Milan:
- 2,000 exhibitors from 45+ countries
- 600,000 visitors, both trade professionals and the general public
- 9 halls of Fiera Milano Rho in use
- Outdoor test tracks to try out the new models
- 1,500 accredited media
Past editions of EICMA Milan in figures:
When and where EICMA Milan 2026 takes place 📅
The 2026 edition of EICMA will take place from Tuesday 10 to Sunday 15 November 2026 at Fiera Milano Rho, 30 minutes from Milan city centre. The show occupies 9 halls plus several outdoor tracks for test rides. The best spaces go fast: find out how to choose the best location for your stand before sending in your application.
Exact address: Fiera Milano Rho, Strada Statale del Sempione 28, 20017 Rho Milan (Italy).
EICMA Milan 2026 opening hours:
EICMA opens to trade professionals (10-11 November) and then to the general public (12-15 November). Saturday evenings are the busiest, with entertainment, demos and concerts.
How to get to EICMA Milan 2026 🚇
Fiera Milano Rho enjoys outstanding transport links, 20 minutes from Milan city centre and 30 minutes from Malpensa.
By plane: Milan Malpensa (MXP) 20 km away, 25 min by direct Malpensa Express train. Milan Linate (LIN) 25 km away. Bergamo Orio al Serio (BGY) 60 km away.
By metro: line M1 (red), Rho Fiera Milano station (direct exit).
By train: Rho Fiera Expo station (Trenord and Trenitalia), direct train from Milano Centrale in 12 min.
By tram: not available.
By bus: numerous ATM lines and regional buses.
By car: motorways A4, A8, Fiera exit. 10,000+ parking spaces on site.
The major exhibitors at EICMA Milan 🏢
EICMA Milan brings together the global elite of the two-wheeler industry: Italian, Japanese, European and American manufacturers, Chinese electric leaders, parts makers and lifestyle accessories.
Among the major recurring exhibitors at EICMA Milan you will find:
- Ducati (Italy) · monumental stand, historic host
- Aprilia / Moto Guzzi / Piaggio / Vespa (Italy)
- MV Agusta, Benelli, Cagiva, Bimota (Italy)
- BMW Motorrad (Germany)
- KTM, Husqvarna, GasGas (Austria)
- Triumph (UK)
- Honda, Yamaha, Suzuki, Kawasaki (Japan)
- Harley-Davidson, Indian (USA)
- Royal Enfield (India)
- CFMoto, QJ Motor, Voge (China)
- Zero Motorcycles, Energica, Verge · electric motorcycles
- Akrapovic, Termignoni, Arrow · exhaust systems
- Brembo, Showa, Öhlins, Pirelli, Michelin · components
The layout in themed halls makes it easy to navigate between manufacturers, parts makers and accessories. Many of these suppliers also exhibit at Automechanika Frankfurt, the world’s leading automotive aftermarket event.
The main sectors at EICMA Milan 2026:
Why exhibit at EICMA Milan in 2026 💡
Exhibiting at EICMA Milan means positioning yourself in Europe’s number one motorcycle market. Italy accounts for 250,000 registrations a year. 1,500 media outlets and 600,000 visitors guarantee exceptional global coverage for your launches. Provided your stand fit-out lives up to the event.
There are plenty of good reasons to book a stand at EICMA Milan 2026:
- Meet 600,000 visitors, including 100,000 trade professionals, in 6 days
- Unveil your new models in a world premiere
- Gauge public reaction to your concept bikes
- Press coverage from 1,500 accredited journalists
- Sign distribution agreements with European dealers
- Strengthen your brand image in the Italian market
- Networking with tuners and the performance ecosystem
The ROI of an EICMA stand is measured in motorcycle pre-orders, press coverage and brand image. Up against Ducati, BMW and Honda, which roll out 3,000 sqm stands, your presence needs to be spectacular and emotional. To calibrate your investment, see our guide to the price of a stand at a trade show.
EICMA Milan combines a massive consumer audience (600,000 visitors) with real B2B stakes (100,000 trade professionals, 1,500 journalists). A successful stand therefore has to play on both fronts: emotion for the public, and well-designed working spaces for distributors and the press.
Entrust your EICMA Milan 2026 stand to TheStandExperts
Designing a stand for EICMA Milan means taking on a triple challenge: showcasing the motorcycle as an object of emotion, creating an immersive scenography and orchestrating cross-border logistics. Our team supports you from the first sketch to the final pack-up, across Europe and in Milan in particular. For every exhibitor we design a custom exhibition stand true to their brand DNA.
Estimate your stand with TheStandExperts
Answer 8 quick questions to get a personalised estimate
Our turnkey support:
We design stands that do more than look good: they are built to generate business:
- Optimised product demonstration areas
- Private meeting spaces for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to draw visitors in
Whether you are exhibiting at EICMA Milan for the first time or are a regular at the event, we tailor our proposal to your budget, your booked floor space and your brand positioning. On larger plots, a double-decker stand lets you add VIP lounges and press areas without expanding the footprint.
For a trade show as competitive as EICMA, brief your stand builder 6 to 8 months before opening day. That way you secure the best design options, workshop manufacturing and logistics to Milan without rush surcharges.
Request a free quoteFAQ · EICMA Milan 2026 ❓
When does EICMA Milan 2026 take place?
EICMA Milan 2026 runs from Tuesday 10 to Sunday 15 November 2026 at Fiera Milano Rho.
Where is EICMA Milan 2026 held?
At Fiera Milano Rho, Strada Statale del Sempione 28, 20017 Rho Milan. Metro line M1 red, Rho Fiera Milano station.
How many exhibitors at EICMA Milan 2026?
More than 2,000 exhibitors expected, from 45+ countries, across 300,000 sqm.
How many visitors at EICMA Milan?
600,000 to 650,000 visitors expected, including 100,000 trade professionals and 1,500 journalists.
How often does EICMA Milan take place?
EICMA is annual, held every November since 1914.
How do you get to EICMA Milan?
Metro M1 to Rho Fiera Milano station. From Malpensa: 25 min on the Malpensa Express. From Milano Centrale: 12 min by direct train.
Who can visit EICMA Milan?
10-11 November is reserved for trade professionals and the press. From 12 to 15 November, the show is open to the general public.
How much does a stand cost at EICMA Milan 2026?
Fiera Milano rates: around €300 to €480 excl. VAT per sqm. Add €800 to €3,500 excl. VAT per sqm for design and manufacturing (motorcycle stands are built to a spectacular standard). A reusable modular stand lets you spread this investment across several trade shows.
Why use an exhibition stand builder for EICMA?
A stand builder specialised in motorcycles knows how to showcase the bike as an object of emotion (lighting, podium, scenography), and masters Fiera Milano regulations and logistics. To compare the market players, see our selection of the 10 best exhibition stand builders in France.
Who are the major exhibitors at EICMA Milan?
Ducati, Aprilia, Piaggio, MV Agusta, BMW Motorrad, KTM, Triumph, Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Royal Enfield, plus the Chinese brands (CFMoto, QJ Motor) and electric players (Zero, Energica).
