✓ Trade show: DMEXCO Cologne 2026, Europe’s largest trade show for digital marketing, advertising technology and customer experience
✓ Dates: Wednesday 16 to Thursday 17 September 2026
✓ Venue: Koelnmesse, Messeplatz 1, 50679 Cologne (Allemagne)
✓ Edition: 17th edition (DMEXCO Cologne has been running since 2009)
✓ Floor space: 100,000 sqm of exhibition space
✓ Exhibitors: 700 exhibitors expected from more than 90 countries
✓ Visitors: 40,000 professionals expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
DMEXCO Cologne, Europe’s largest digital marketing trade show 🌍
DMEXCO Cologne is Europe’s largest trade show for digital marketing and advertising technology. Founded in 2009, DMEXCO has become in just over 15 years Europe’s number one marketing tech event, where advertisers, agencies, platforms, AdTech, MarTech and data converge. Every year in September, it turns Koelnmesse into the European capital of digital marketing.
The 2024 edition brought together 700 exhibitors from 40+ countries and 40,000 trade visitors. For 2026, DMEXCO is aiming even higher with a focus on generative AI in marketing, cookieless advertising, connected TV, retail media and data clean rooms. A pace of innovation comparable to the GITEX trade show in Dubai, the other major global tech event.
A few key figures that sum up the power of DMEXCO Cologne:
- 700 exhibitors from 40+ countries
- 40,000 visitors, 70% of them marketing decision-makers
- 3 halls of Koelnmesse in use
- 500+ speakers and 250 sessions
- Match Maker: a platform for pre-scheduled B2B meetings
Past editions of DMEXCO Cologne in figures:
DMEXCO grows year after year: 700 exhibitors in 2024, 750 in 2025 and more than 800 expected for 2026. As attendance rises, the best locations go earlier: exhibitors who book at the start of sales secure the busiest zones of halls 6, 7 and 8.
When and where DMEXCO Cologne 2026 takes place 📅
The 2026 edition of DMEXCO will take place from Wednesday 16 to Thursday 17 September 2026 at Koelnmesse in Cologne. The show occupies halls 6, 7 and 8. Note that September is a busy month in Germany: IFA Berlin, the major consumer electronics show, is held the same month.
Exact address: Koelnmesse, Messeplatz 1, 50679 Cologne (Germany).
DMEXCO Cologne 2026 opening hours:
How to get to DMEXCO Cologne 2026 🚇
Koelnmesse enjoys excellent transport links, 15 minutes from the airport and 5 minutes from Cologne city centre.
By plane: Cologne Bonn Airport (CGN) 10 km away, 15 min on the direct S-Bahn S13 to Köln Messe/Deutz. Düsseldorf (DUS) 60 km away.
By S-Bahn: S6, S11, S12, S13, S19 to Köln Messe/Deutz (direct exit).
By ICE train: Köln Messe/Deutz station · TGV/ICE Paris-Cologne in 3h25.
By metro: U-Bahn lines 3 and 4, Koelnmesse stop.
By DMEXCO shuttle: shuttles from partner hotels.
By car: motorways A3, A4, Köln-Deutz exit. Koelnmesse car park (10,000+ spaces).
The major exhibitors at DMEXCO Cologne 🏢
DMEXCO brings together the global elite of digital marketing: American AdTech giants, MarTech leaders, social platforms, creative agencies and new marketing AI entrants.
Among the major recurring exhibitors at DMEXCO Cologne you will find:
- Google / Google Ads
- Meta / Facebook Ads / Instagram
- TikTok / TikTok for Business
- Microsoft Advertising
- Amazon Ads
- The Trade Desk, Magnite, PubMatic · DSP/SSP
- Adobe · Experience Cloud, Analytics
- Salesforce · Marketing Cloud, Data Cloud
- HubSpot, Braze, Klaviyo · marketing CRM
- Snowflake, BigQuery, Databricks · data cloud
- OneTrust, Sourcepoint · consent management
- Spotify, Reddit, Pinterest, Snap
- Criteo, RTB House, Outbrain
The layout by marketing themes (AdTech, MarTech, Retail Media, Connected TV, Creator Economy) makes navigation easy. A floor plan worth studying closely to choose the right location for your stand.
The main sectors at DMEXCO Cologne 2026:
Why exhibit at DMEXCO Cologne in 2026 💡
Exhibiting at DMEXCO Cologne means positioning yourself in Europe’s digital marketing hub. 70% of visitors are marketing decision-makers (CMOs, heads of digital, heads of media). The DACH region (Germany-Austria-Switzerland) is Europe’s second-largest advertising market. For events industry players, IBTM World in Barcelona is a complementary event.
There are plenty of good reasons to book a stand at DMEXCO Cologne 2026:
- Meet 45,000 marketing decision-makers from 45+ countries in 2 days
- Sign AdTech/MarTech contracts with major DACH brands
- Launch your marketing AI products in the trade press
- Identify your partners among creative and media agencies
- Match Maker: qualified pre-scheduled B2B meetings
- Networking with the publisher and platform ecosystem
- Leadership position in the DACH market
DMEXCO ROI is measured in AdTech/MarTech contracts and SaaS licences (3-12 month cycles). Up against the monumental pavilions of Google, Meta, TikTok and Adobe (500-1,000 sqm), your presence needs to be technological and demo-driven. To maximise your usable space, a double-decker stand lets you keep strategic meetings private while demos stay on the ground floor.
Entrust your DMEXCO Cologne 2026 stand to TheStandExperts
Designing a stand for DMEXCO Cologne means taking on a triple challenge: standing out against the AdTech giants, creating a demo-driven tech experience and orchestrating cross-border logistics. Our team supports you from the first sketch to the final pack-up. As custom exhibition stand specialists, we design spaces built for product demos and meeting bookings.
Estimate your stand with TheStandExperts
Answer 8 quick questions to get a personalised estimate
Our turnkey support:
We design stands that do more than look good: they are built to generate business:
- Optimised product demonstration areas
- Private meeting spaces for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to draw visitors in
Whether you are exhibiting at DMEXCO Cologne for the first time or are a regular at the event, we tailor our proposal to your budget, your booked floor space and your brand positioning.
At DMEXCO, everything hinges on demonstration: from the design stage, plan product demo zones, screens angled towards the aisles and meeting pods for your Match Maker appointments. Brief your stand builder on your business goals, not just the aesthetics.
Request a free quoteFAQ · DMEXCO Cologne 2026 ❓
When does DMEXCO Cologne 2026 take place?
DMEXCO 2026 runs from Wednesday 16 to Thursday 17 September 2026 at Koelnmesse Cologne.
Where is DMEXCO 2026 held?
At Koelnmesse, Messeplatz 1, 50679 Cologne. S-Bahn S6-S19 to Köln Messe/Deutz.
How many exhibitors at DMEXCO 2026?
More than 700 exhibitors expected, from 40+ countries, across 100,000 sqm.
How many visitors at DMEXCO?
40,000 to 45,000 digital marketing professionals expected, including 70% decision-makers (CMOs, heads of digital, heads of media).
How often does DMEXCO take place?
DMEXCO is annual, held every September since 2009.
How do you get to DMEXCO?
S-Bahn to Köln Messe/Deutz. From Cologne Bonn Airport: 15 min on the S-Bahn S13. From Paris: 3h25 by direct TGV-ICE.
Who can visit DMEXCO?
A strictly trade-only show: advertisers, creative and media agencies, AdTech/MarTech platforms, publishers, e-commerce, data and specialist journalists.
How much does a stand cost at DMEXCO 2026?
Koelnmesse rates: around €400 to €600 excl. VAT per sqm. Add €800 to €3,500 excl. VAT per sqm for design and manufacturing (DMEXCO stands are built to a demo-driven tech standard). For a breakdown of cost items, see our guide to the price of a stand at a trade show.
Why use an exhibition stand builder for DMEXCO?
A tech-specialised stand builder knows how to create a demo-driven experience (screens, live demos, interactive AI), and masters Koelnmesse regulations and cross-border logistics. Discover all of our stand design and build services.
Who are the major exhibitors at DMEXCO?
Google, Meta, TikTok, Microsoft Advertising, Amazon Ads, Adobe, Salesforce, The Trade Desk, HubSpot, Snowflake, OneTrust, Spotify, Reddit, Pinterest, Criteo.
