Sirha Lyon 2027: the world’s largest food service and hospitality trade show

Stands d'exposants au Sirha a Eurexpo Lyon
⏱ The essentials in 30s

Trade show : Sirha Lyon 2027, the world’s largest trade show for food service, hospitality and out-of-home dining

Dates : from Friday 22 to Tuesday 26 January 2027

Venue : Eurexpo Lyon, Boulevard de l’Europe, 69680 Chassieu (France)

Edition : 22nd edition (Sirha Lyon has been running since 1983)

Surface area : 140,000 sqm of exhibition space

Exhibitors : 4,000 exhibitors expected from more than 130 countries

Visitors : 225,000 professionals expected

Frequency : every 2 years (odd-numbered years)

Recommended stand builder : TheStandExperts for a turnkey custom exhibition stand

Exhibiting at this trade show? Let’s talk about your stand. Request my quote

Sirha Lyon, the world’s largest food service trade show 🌍

Sirha Lyon is the world’s largest food service and hospitality trade show. Founded in 1983, this biennial trade show is the reference event of global food service, home to the legendary Bocuse d’Or, the Coupe du Monde de la Pâtisserie and the International Catering Cup. Every two years in January, it turns Eurexpo Lyon into the world capital of gastronomy.

The 2025 edition confirmed its supremacy with 225,000 visitors from 130 countries and 4,000 exhibitors. For 2027, Sirha is thinking even bigger, with a focus on AI in the kitchen, sustainable food service, the return of homemade cooking, plant-based cuisine and kitchen robotics.

A few key figures that sum up the power of Sirha Lyon:

  • 4,000 exhibitors from 130+ countries
  • 225,000 visitors including 4,000 Michelin-starred chefs
  • 14 halls of Eurexpo Lyon in use
  • Bocuse d’Or world final
  • 4 worlds: Catering, Sweet, Drink, Tech

Past editions of Sirha Lyon in figures:

EditionYearExhibitorsVisitorsExhibiting countries
20th edition20233,600205,000130 countries
21st edition20254,000225,000130 countries
22nd edition (upcoming)20274,200+ expected230,000+ expected135+ countries

When and where Sirha Lyon 2027 will take place 📅

The 2027 edition of Sirha will take place from Friday 22 to Tuesday 26 January 2027 at Eurexpo Lyon. The trade show occupies 14 halls covering more than 140,000 sqm.

Exact address: Eurexpo Lyon, Boulevard de l’Europe, 69680 Chassieu (France).

Opening hours of Sirha Lyon 2027:

DayDateHours
Friday22 January 20279:00 am to 6:00 pm
Saturday23 January 20279:00 am to 6:00 pm
Sunday24 January 20279:00 am to 6:00 pm
Monday25 January 20279:00 am to 6:00 pm
Tuesday26 January 20279:00 am to 5:00 pm (show closes)

Sirha is strictly reserved for food service and hospitality professionals: chefs, restaurant owners, hoteliers, caterers, bakers and pastry chefs, distributors.

How to get to Sirha Lyon 2027 🚇

Eurexpo Lyon is located 10 km east of Lyon, close to Lyon-Saint Exupéry airport.

By plane: Lyon-Saint Exupéry (LYS), 5 km away, 10 minutes by shuttle or taxi (€15 to €25).

By free shuttle: Sirha shuttles between Lyon Part-Dieu, partner hotels and Eurexpo (every 15 minutes).

By train: Lyon Part-Dieu or Perrache, then dedicated shuttle (30 minutes). TGV Paris-Lyon in 2 hours.

By tram: T5 towards Eurexpo (from Grange Blanche), 30 minutes.

By car: A46 eastern ring road, exit 7 Eurexpo. 15,000 parking spaces on site.

By Rhônexpress: airport to Part-Dieu shuttle (30 minutes).

The major exhibitors at Sirha Lyon 🏢

Sirha gathers the global elite of food service: kitchen equipment manufacturers, drinks brands, food distributors, hospitality suppliers and leaders in professional cooking.

Among the major recurring exhibitors at Sirha Lyon, you will find in particular:

  • Rational, Convotherm, Eloma, Unox · premium combi ovens
  • Electrolux Professional, Hobart · professional kitchens
  • Bonnet Thirode, Charvet, Capic · high-end ranges and stoves
  • La Marzocco, Slayer, Victoria Arduino · professional coffee machines
  • Lavazza, illy, Nespresso Pro · coffee
  • Bridor, Brioche Pasquier · frozen bakery
  • Davigel, Pomona, Metro, Transgourmet · food service distributors
  • Lesaffre, Puratos · yeasts and bakery solutions
  • Valrhona, Cacao Barry, Callebaut · professional chocolate
  • Riedel, Chef & Sommelier, Spiegelau · tableware
  • Pernod Ricard, LVMH Vins & Spiritueux, Rémy Cointreau
  • Saeco, Jura, WMF · automatic machines
  • Kitchen robots: Robot Coupe, Hallde, Stephan

The organisation into 4 worlds (Catering & Service, Sweet, Drink, Tech) makes it easy for chefs and restaurant owners to navigate.

The main sectors of Sirha Lyon 2027:

SectorExamples of equipment and players
Catering & ServiceProfessional kitchens, ovens, utensils, ware
SweetPastry, chocolate, ice cream, bakery
DrinkCoffee, wine, spirits, beverages, bar
TechKitchen robotics, AI, workflow management
Food ServiceFresh produce, frozen food, ingredients
HospitalityLinen, hygiene, room equipment
SustainabilityAnti-waste, bulk, compostable
CompetitionsBocuse dOr, Coupe Monde Pâtisserie

Why exhibit at Sirha Lyon in 2027 💡

Exhibiting at Sirha Lyon means accessing the world’s biggest food service marketplace. Its 225,000 visitors include 4,000 Michelin-starred chefs, restaurant chain executives and international buyers. The Bocuse d’Or also attracts the world’s gastronomic press.

There are many good reasons to book a stand at Sirha Lyon 2027:

  • Meet 230,000 food service decision-makers from 135+ countries in 5 days
  • Live demonstrations with Michelin-starred chefs and Bocuse d’Or champions
  • Sign equipment contracts with hotel chains and restaurant owners
  • Launch your innovations in design, kitchen AI and sustainability
  • Identify your partners among distributors and installers
  • Worldwide press coverage through the Bocuse d’Or
  • Networking with influential chefs and MOF craftsmen

The Sirha ROI is measured in equipment contracts (3 to 12 month cycles) and brand image. Facing Rational, Electrolux Pro and La Marzocco, which roll out stands of 1,500 sqm, your presence must demonstrate live.

Entrust your Sirha Lyon 2027 stand to TheStandExperts

Designing a stand for Sirha Lyon means taking on a triple challenge: seducing through design, enabling live demonstrations (cooking, coffee, mixology) and orchestrating demanding logistics. Our team supports you from the first sketch to the final pack-up.

Price estimator

Estimate your stand with TheStandExperts

Answer 8 quick questions to get a personalised estimate

Question 1 of 8



See our completed stands right here

Our turnkey support:

StageWhat we take care of
DesignCreative brief, 3D plans, choice of materials and custom scenography
ProductionWorkshop manufacturing in full compliance with the show’s regulations
LogisticsTransport, assembly and dismantling at Eurexpo Lyon
On-site follow-upA dedicated project manager present throughout the entire show
DismantlingRemoval and optional storage for future editions

We design stands that do more than look good: they are built to generate business:

  • Optimised product demonstration areas
  • Private meeting rooms for your strategic appointments
  • Product staging that showcases your innovations
  • Signage readable from a distance to attract visitors

Whether you are exhibiting at Sirha Lyon for the first time or are a regular at the event, we tailor our proposal to your budget, your booked surface area and your brand positioning.

FAQ · Sirha Lyon 2027

When does Sirha Lyon 2027 take place?

Sirha Lyon 2027 runs from Friday 22 to Tuesday 26 January 2027 at Eurexpo Lyon.

Where is Sirha Lyon 2027 held?

At Eurexpo Lyon, Boulevard de l’Europe, 69680 Chassieu, 10 km east of Lyon. Tram T5 or shuttle.

How many exhibitors at Sirha Lyon 2027?

More than 4,000 exhibitors expected, from 130+ countries, across 140,000 sqm.

How many visitors at Sirha Lyon?

225,000 to 230,000 professionals expected, including 4,000 Michelin-starred chefs, hotel chain executives and international buyers.

How often does Sirha Lyon take place?

Sirha Lyon is biennial (odd-numbered years), since 1983. Next editions: 2029, 2031.

How do you get to Sirha Lyon?

Free shuttles from Lyon Part-Dieu and partner hotels. From LYS airport: 10 minutes by shuttle. Tram T5 from Grange Blanche.

Who can visit Sirha Lyon?

A strictly trade-only show: chefs, restaurant owners, hoteliers, caterers, bakers and pastry chefs, food service distributors.

How much does a stand cost at Sirha Lyon 2027?

Eurexpo rates: around €350 to €500 excl. VAT per sqm. Plus €800 to €3,500 excl. VAT per sqm for design and production (Sirha stands demand a spectacular level of finish with working kitchens).

Why use an exhibition stand builder for Sirha?

A stand builder specialised in food service knows how to integrate working kitchens and bars for live demos, and masters the Eurexpo regulations and logistics.

Who are the major exhibitors at Sirha?

Rational, Electrolux Pro, Hobart, Bonnet Thirode, Charvet, La Marzocco, Lavazza, illy, Bridor, Davigel, Lesaffre, Valrhona, Cacao Barry, Pernod Ricard, Robot Coupe.

Our stand projects

Useful resources 📚

Written by François Sire

An expert in exhibition stand design for over 25 years, François Sire creates stands for French and international trade shows and supports companies that want to make a lasting impression.

Vous souhaitez créer un stand pour

They trust us

Logo Slider Infini
Daiichi Sankyo
Nemera
Macif
Bouygues Telecom
Saint-Gobain
Daiichi Sankyo
Nemera
Macif
Bouygues Telecom
Saint-Gobain

Get noticed at

your next trade show

Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.