SEMA Show Las Vegas 2026: the world’s largest automotive aftermarket and tuning trade show

Stand d'exposant au SEMA Show de Las Vegas
⏱ The essentials in 30 seconds

Trade show: SEMA Show Las Vegas 2026, the world’s largest trade show for the automotive aftermarket, tuning and customisation

Dates: from Tuesday 3 to Friday 6 November 2026

Venue: Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas, NV 89109 (USA)

Edition: 62nd edition (SEMA Show Las Vegas has been running since 1963)

Exhibition space: 280,000 sqm of exhibition space

Exhibitors: 2,400 exhibitors expected from more than 130 countries

Visitors: 160,000 professionals expected

Frequency: annual

Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand

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SEMA Show Las Vegas, the world’s largest tuning and automotive aftermarket trade show 🌍

The SEMA Show Las Vegas is the world’s largest automotive aftermarket, tuning and customisation trade show. Founded in 1963, it is the event of the year for the entire ecosystem: equipment manufacturers, parts makers, tuners, restorers, specialist workshops, retailers and automotive media.

The 2024 edition brought together 2,400 exhibitors, 160,000 visitors from 130+ countries and more than 3,000 customised vehicles on display. For 2026, SEMA is aiming even higher with a focus on the EV aftermarket, new platforms, 3D printing and luxury restoration.

A few key figures that sum up the power of SEMA Show Las Vegas:

  • 2,400 exhibitors from 130+ countries
  • 160,000 visitors including 70,000 buyers
  • 3,000+ customised vehicles on display
  • 12 dedicated sectors (Hot Rod, Truck, Performance, Restoration, Wheels, etc.)
  • Las Vegas Convention Center + Westgate both in use

Past editions of SEMA Show Las Vegas in figures:

EditionYearExhibitorsVisitorsExhibiting countries
60th edition20242,400160,000130 countries
61st edition20252,450165,000130 countries
62nd edition (upcoming)20262,500+ expected165,000+ expected135+ countries

When and where SEMA Show Las Vegas 2026 will take place 📅

The 2026 edition of the SEMA Show will run from Tuesday 3 to Friday 6 November 2026 at the Las Vegas Convention Center (LVCC), on the Strip. The trade show takes over the entire LVCC (Central Hall, North Hall, South Hall, West Hall) plus the Upper South Hall of the Westgate.

Exact address: Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas, NV 89109 (USA).

Opening hours of SEMA Show Las Vegas 2026:

DayDateHours
Tuesday3 November 20269:00 am to 5:00 pm
Wednesday4 November 20269:00 am to 5:00 pm
Thursday5 November 20269:00 am to 5:00 pm
Friday6 November 20269:00 am to 4:00 pm (show closing)

The SEMA Show is strictly reserved for professionals of the automotive aftermarket industry. SEMA Ignited (Saturday evening) is open to the public and showcases the star vehicles.

How to get to SEMA Show Las Vegas 2026 🚇

The Las Vegas Convention Center enjoys a central location on the Strip, 5 minutes from the airport and right among the hotels.

By plane: Harry Reid International Airport (LAS) is 5 km away, 10 minutes by taxi/Uber (15-25 USD).

By Las Vegas monorail: Convention Center and Westgate stations, serving all the major hotels on the Strip.

By Boring Company tunnel (Vegas Loop): autonomous Teslas connect the LVCC halls to each other and to Resorts World.

By free shuttle: shuttles run between SEMA partner hotels and the LVCC.

By taxi / Uber / Lyft: 8-15 USD from the centre of the Strip.

By car: Convention Center Drive exit off the I-15. Valet and self-parking at the LVCC (paid during SEMA).

The major exhibitors at SEMA Show Las Vegas 🏢

The SEMA Show gathers the global elite of the aftermarket: performance equipment manufacturers, tuners, wheel and tyre makers, car audio, custom paint, restoration specialists and EV aftermarket leaders.

Among the major recurring exhibitors at SEMA Show Las Vegas, you will notably find:

  • HRE, Forgeline, BBS · premium forged wheels
  • Michelin, Bridgestone, Toyo · performance tyres
  • Bilstein, KW, Öhlins · dampers and suspension
  • Brembo, AP Racing, Wilwood · performance braking
  • Borla, Akrapovic, Magnaflow · exhaust systems
  • Holley, Edelbrock, COMP Cams · engine performance
  • K&N, AEM · intake and filtration
  • JL Audio, Rockford Fosgate, Alpine · car audio
  • Meguiar’s, Chemical Guys, Mothers · detailing
  • Lund, Bushwacker · truck accessories
  • Ringbrothers, Singer, Speedkore · restomod / restoration
  • EV West, Inverter Toolbox · custom EV conversion
  • Ford, GM, Stellantis, Toyota · OEM pavilions

The layout in 12 themed sections makes it easy for specialist buyers to navigate.

The main sectors of SEMA Show Las Vegas 2026:

SectorExamples of equipment and players
Hot Rod AlleyHot rods, muscle cars, classics
Performance PavilionEngine tuning, exhaust, suspension
Wheels & TiresWheels, tyres, accessories
Truck, SUV & Off-Road4×4, truck accessories, lift kits
Restoration & AftermarketClassic vehicle restoration
Mobile ElectronicsCar audio, video, alarms
PowersportsQuad, UTV, snowmobile
SEMA Future TrendsEV aftermarket, AI, 3D printing

Why exhibit at SEMA Show Las Vegas in 2026 💡

Exhibiting at the SEMA Show Las Vegas means positioning yourself on the world’s number one aftermarket: the USA accounts for 50 billion dollars of automotive aftermarket revenue. 70,000 qualified buyers represent the distribution chains, retailers and e-commerce players.

There are plenty of good reasons to book a stand at SEMA Show Las Vegas 2026:

  • Meet 70,000 aftermarket buyers and 160,000 visitors in 4 days
  • Sign distribution contracts with US chains (Summit Racing, JEGS, AutoZone)
  • Launch your innovations in front of the global specialist press
  • Identify your international distribution partners
  • Competitive intelligence across 2,400+ exhibitors in 4 days
  • Capture emerging aftermarket markets: Middle East, Asia
  • Networking with influential tuners and automotive celebrities

The ROI of a SEMA stand is one of the fastest in the aftermarket sector thanks to distribution contracts signed on site. Facing Michelin, Brembo and Holley, who roll out stands of 1,500 sqm, your presence needs to be spectacular and show-oriented.

Entrust your SEMA Show Las Vegas 2026 stand to TheStandExperts

Designing a stand for the SEMA Show Las Vegas means taking on a triple challenge: standing out in an ultra-competitive, spectacular environment, showcasing customised vehicles and orchestrating international logistics to Las Vegas. Our team travels to the USA and supports you from the first sketch to the final pack-up.

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Our turnkey support:

StepWhat we take care of
DesignCreative brief, 3D plans, choice of materials and custom scenography
ProductionWorkshop manufacturing in full compliance with the show’s regulations
LogisticsTransport, assembly and dismantling at the Las Vegas Convention Center (LVCC)
On-site supportA dedicated project manager present throughout the entire trade show
DismantlingCollection and optional storage for future editions

We design stands that are not just beautiful, but built to generate business:

  • Optimised product demonstration zones
  • Private meeting spaces for your strategic appointments
  • Product staging that showcases your innovations
  • Signage readable from a distance to draw visitors in

Whether you are exhibiting at SEMA Show Las Vegas for the first time or you are a regular at the event, we tailor our proposal to your budget, your booked floor space and your brand positioning.

FAQ · SEMA Show Las Vegas 2026

When does SEMA Show Las Vegas 2026 take place?

The SEMA Show 2026 runs from Tuesday 3 to Friday 6 November 2026 at the Las Vegas Convention Center.

Where is the SEMA Show 2026 held?

At the Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas NV 89109. Access via the Las Vegas monorail, Convention Center station.

How many exhibitors at the SEMA Show 2026?

More than 2,400 exhibitors expected, from 130+ countries, across 280,000 sqm.

How many visitors at the SEMA Show?

160,000+ professionals expected, including 70,000 qualified buyers from global distribution chains.

How often does the SEMA Show take place?

The SEMA Show is annual, in early November, since 1963.

How do you get to the SEMA Show?

From LAS airport: 10 min by taxi/Uber (15-25 USD). The Las Vegas monorail serves the LVCC from every hotel on the Strip.

Who can visit the SEMA Show?

A strictly trade-only show. SEMA Ignited (Saturday evening after the show) is open to the public and showcases the star vehicles.

How much does a stand cost at the SEMA Show 2026?

LVCC rate: around 50 to 75 USD/sq.ft (~540 to 810 USD/sqm). Plus 1,000 to 4,000 USD/sqm for design and production (SEMA stands are very show-oriented).

Why use an exhibition stand builder for the SEMA Show?

An exhibition stand builder specialised in the US automotive sector masters the LVCC regulations and the logistics to Las Vegas (US customs, ATA Carnet), and designs a spectacular, show-oriented stand featuring custom vehicles.

Who are the major exhibitors at the SEMA Show?

HRE, Forgeline, BBS, Michelin, Bridgestone, Bilstein, KW, Brembo, Borla, Holley, Edelbrock, K&N, JL Audio, plus the OEMs Ford, GM, Stellantis, Toyota and the restomod leaders (Ringbrothers, Singer).

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Useful resources 📚

Written by François Sire

An expert in exhibition stand design for over 25 years, François Sire creates stands for French and international trade shows and supports companies that want to make a lasting impression.

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