ODICE, a specialist in professional kitchen maintenance, entrusted The Stand Experts with the design of a custom exhibition stand at SIRHA 2023, the world’s leading hospitality and food service trade show, in Lyon.
For this global hospitality and food service event, ODICE wanted to strengthen its visibility among commercial and collective catering professionals and assert its position as a 100% independent group.
The Stand Experts managed the project from design to turnkey delivery, with an open, impactful stand structured around a suspended curved LED screen in ODICE colours, bold signage and a preserved green wall bringing warmth and character to the space.
The fit-out brought together welcome zones, discussion and demonstration areas, designed to make contact with visitors easy and showcase the group’s expertise: commercial, gastronomic and collective catering.
The result: a modern, welcoming custom exhibition stand that strengthened ODICE’s image and made its pavilion a favourite meeting point at SIRHA 2023.
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Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.
