Chéreau, the European specialist in refrigerated vehicle bodies, entrusted The Stand Experts with the design of a custom exhibition stand at IAA 2014 in Hanover, the world’s leading commercial vehicle event.
For this leading international trade show, Chéreau wanted to highlight its refrigerated transport innovations and carry its “Innovation drives you forward” signature to European transport professionals.
The Stand Experts managed the project from design to turnkey delivery, with a stand showcasing a refrigerated semi-trailer, suspended Chéreau signage visible from afar and a welcoming lounge area.
The fit-out combined product demonstrations (refrigerated bodies, equipment), a welcome counter and discussion zones conducive to business meetings.
The result: a technical, impactful custom exhibition stand that showcased Chéreau’s expertise at the IAA in Hanover.
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