✓ Trade show: NRF Big Show New York 2027, the world’s largest trade show for retail, commerce and retail tech
✓ Dates: from Sunday 17 to Tuesday 19 January 2027
✓ Venue: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001 (USA)
✓ Edition: 117th edition (NRF New York has existed since 1911)
✓ Surface: 60,000 sqm of exhibition space
✓ Exhibitors: 1,100 exhibitors expected from more than 100 countries
✓ Visitors: 40,000 retailers expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
NRF New York, the world’s largest retail trade show 🌍
The NRF Big Show New York (National Retail Federation) is the world’s largest retail trade show. Founded in 1911, NRF has become in over a century the world’s number one retail event. Every January, it turns the Javits Center in New York into a global hub where retail CEOs, retail chain executives, retail tech, e-commerce, supply chain and investors converge.
The 2026 edition confirmed its power with 40,000 retailers from 100+ countries and 1,100 exhibitors. For 2027, NRF is aiming even higher with a focus on agentic AI in retail, retail media, unified commerce, next-generation RFID and the resilient supply chain.
A few key figures that sum up the power of NRF New York:
- 1,100 exhibitors from 100+ countries
- 40,000 retailers from the top 100 global retail chains
- 4 levels of the Javits Center in use
- 800+ speakers and 250 sessions
- Big Ideas Sessions with the CEOs of Walmart, Target and Macy’s
Past editions of NRF New York in figures:
| Edition | Year | Exhibitors | Visitors | Exhibiting countries |
|---|---|---|---|---|
| 115th edition | 2025 | 1,100 | 40,000 | 100 countries |
| 116th edition | 2026 | 1,100 | 40,000 | 100 countries |
| 117th edition (upcoming) | 2027 | 1,200+ expected | 42,000+ expected | 105+ countries |
When and where NRF Big Show New York 2027 takes place 📅
The 2027 edition of the NRF Big Show will take place from Sunday 17 to Tuesday 19 January 2027 at the Jacob K. Javits Convention Center in New York, on 11th Avenue in Manhattan.
Exact address: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001 (USA).
Opening hours of NRF Big Show New York 2027:
| Day | Date | Hours |
|---|---|---|
| Sunday | 17 January 2027 | 10:00 am to 6:00 pm |
| Monday | 18 January 2027 | 10:00 am to 6:00 pm |
| Tuesday | 19 January 2027 | 10:00 am to 3:00 pm (closing day) |
NRF Big Show is strictly reserved for retail professionals: retail CEOs, retail chain executives, purchasing, operations, retail tech, e-commerce, supply chain.
How to get to NRF Big Show New York 2027 🚇
The Javits Center enjoys a central Manhattan location, 20 minutes from JFK/LGA airports and accessible by subway.
By plane: JFK at 25 km (45 min by taxi), LaGuardia (LGA) at 12 km (25 min), Newark (EWR) at 20 km (30 min).
By subway: line 7, 34 St-Hudson Yards station (direct exit to Javits).
By free shuttle: NRF shuttles between partner hotels in Manhattan and Javits.
By taxi / Uber / Lyft: 15-25 USD from Midtown.
By bus: line M34A, Javits Center stop.
By car: 34th Street exit off the West Side Highway. On-site parking (expensive).
The major exhibitors at NRF New York 🏢
NRF Big Show gathers the global elite of retail tech: leaders in POS, e-commerce, supply chain, RFID, payments, retail AI and unified commerce platforms.
Among the major recurring exhibitors at NRF New York are:
- Microsoft · Retail Cloud, retail AI
- Google Cloud · Retail AI, Vertex AI
- Salesforce · Commerce Cloud, Data Cloud
- Oracle Retail, SAP, Manhattan Associates
- Adobe · Experience Cloud retail
- Shopify · e-commerce platform
- NCR Voyix, Toshiba Global Commerce, Diebold Nixdorf · POS
- Zebra Technologies, Honeywell, Datalogic · data capture
- Impinj, Avery Dennison · RFID
- Stripe, Adyen, Square · payments
- Standard AI, Trigo, AiFi · autonomous stores
- Klaviyo, Braze, Bloomreach · retail CRM
- Snowflake, Databricks · retail data
The organisation by retail themes (Stores, E-commerce, Supply Chain, Payments, AI/Data, Marketing) makes navigation easier for CEOs and buyers.
The main sectors of NRF Big Show New York 2027:
| Sector | Examples of equipment and players |
|---|---|
| Store Operations | POS, scanning, payment, autonomous stores |
| E-commerce | Platforms, marketplaces, conversion |
| Supply Chain | WMS, fulfilment, last mile, retail media |
| AI & Data | Agentic retail AI, personalisation |
| Marketing | CRM, omnichannel, retail media |
| Payments | Unified payments, BNPL, crypto |
| Loss Prevention | Security, RFID, smart anti-theft |
| Workforce | Planning, mobile employee, HR AI |
Why exhibit at NRF New York in 2027 💡
Exhibiting at the NRF Big Show means reaching the world’s top 100 retail chains in a single place. The CEOs of Walmart, Target, Costco, Macy’s and Amazon are on site with their digital transformation budgets.
There are many good reasons to book a stand at NRF New York 2027:
- Meet 42,000 retailers from 105+ countries in 3 days
- Sign retail tech contracts with the top 100 US retail chains
- Launch your AI solutions in the global retail press
- Identify your partners among integrators and distributors
- Network with retail CEOs and IT VPs
- Build a leadership position on the North American retail hub
- Capture emerging markets: Latin America, Asia
The NRF ROI is measured in retail SaaS contracts (3 to 12 month cycles, values from $100k to $5M). Facing Microsoft, Google, Salesforce and Oracle, which deploy stands of 800-1,500 sqm, your presence must be tech-demonstrative and ROI-driven.
Entrust your NRF Big Show New York 2027 stand to TheStandExperts
Designing a stand for NRF Big Show New York means taking on a triple challenge: standing out against the tech giants, creating a demonstrative retail experience and orchestrating international logistics to Manhattan. Our team travels to New York and supports you from the first sketch to the final teardown.
Estimate your stand with TheStandExperts
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See our past projects right here
Our turnkey support:
| Step | What we take care of |
|---|---|
| Design | Creative brief, 3D plans, choice of materials and custom scenography |
| Production | Workshop production in line with the trade show’s regulations |
| Logistics | Transport, assembly and dismantling at the Jacob K. Javits Convention Center |
| On-site support | A dedicated project manager present throughout the trade show |
| Dismantling | Collection and optional storage for future editions |
We design stands that are not just beautiful, but built to generate business:
- Optimised product demonstration areas
- Private meeting areas for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to attract visitors
Whether you are exhibiting at NRF New York for the first time or are a regular at the event, we tailor our proposal to your budget, your booked surface and your brand positioning.
FAQ · NRF Big Show New York 2027 ❓
When does NRF Big Show 2027 take place?
NRF Big Show 2027 runs from Sunday 17 to Tuesday 19 January 2027 at the Javits Center in New York.
Where is NRF Big Show 2027 held?
At the Jacob K. Javits Convention Center, 429 11th Avenue, New York NY 10001. Subway line 7, 34 St-Hudson Yards station.
How many exhibitors at NRF Big Show 2027?
More than 1,100 exhibitors expected from 100+ countries, across 60,000 sqm.
How many visitors at NRF Big Show?
40,000 to 42,000 retailers expected, including the CEOs and executives of the top 100 global retail chains.
How often does NRF Big Show take place?
NRF Big Show is annual, in mid January, since 1911.
How do you get to NRF Big Show?
Subway line 7, 34 St-Hudson Yards station. From JFK: 45 min by taxi. From LGA: 25 min. NRF shuttles from Midtown hotels.
Who can visit NRF Big Show?
A strictly trade-only show: retail CEOs, retail chain executives, purchasing, operations, retail tech, e-commerce, supply chain.
How much does a stand cost at NRF Big Show 2027?
Javits Center rates: around 65 to 95 USD per sq.ft (~700 to 1,020 USD per sqm), the most expensive of the US convention centers. Plus 1,000 to 4,500 USD per sqm for design and production.
Why use an exhibition stand builder for NRF?
An experienced NYC exhibition stand builder masters the strict Javits Center regulations and the New York unions, the logistics to the USA (customs, ATA Carnet) and designs a retail-demonstrative stand.
Who are the major exhibitors at NRF Big Show?
Microsoft, Google Cloud, Salesforce, Oracle Retail, SAP, Adobe, Shopify, NCR Voyix, Toshiba Global Commerce, Zebra Technologies, Honeywell, Impinj, Stripe, Adyen, Snowflake, Databricks.
