✓ Trade show: WTM London 2026, the world’s largest professional trade show for tourism, travel and hospitality
✓ Dates: from Monday 2 to Wednesday 4 November 2026
✓ Venue: ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL (United Kingdom)
✓ Edition: 47th edition (WTM London has been running since 1980)
✓ Surface area: 45,000 sqm of exhibition space
✓ Exhibitors: 5,000 exhibitors expected from more than 180 countries
✓ Visitors: 45,000 professionals expected
✓ Frequency: annual
✓ Recommended stand builder: TheStandExperts for a turnkey custom exhibition stand
WTM London, the world’s largest professional tourism trade show 🌍
World Travel Market (WTM) London is the world’s largest professional tourism trade show. Created in 1980, WTM has become over four decades the essential marketplace for tourist boards, hoteliers, tour operators, airlines, cruise lines and travel tech. Every year in November, it turns ExCeL London into the global hub of tourism planning.
The 2024 edition confirmed its power with 5,000+ exhibitors from 180 countries and 45,000 trade visitors. For 2026, WTM is thinking even bigger with a focus on sustainable tourism, AI in travel, the new generation of travellers and resilience in the face of crises.
A few key figures that sum up the power of WTM London:
- 5,000 exhibitors from 180+ countries
- 45,000 trade visitors from around the world
- £3.7 billion of business generated per edition
- 5 halls of ExCeL London in use
- 1,000+ sessions and conferences
Past editions of WTM London in figures:
| Edition | Year | Exhibitors | Visitors | Exhibiting countries |
|---|---|---|---|---|
| 45th edition | 2024 | 5,000 | 45,000 | 180 countries |
| 46th edition | 2025 | 5,100 | 46,000 | 180 countries |
| 47th edition (upcoming) | 2026 | 5,200+ expected | 47,000+ expected | 185+ countries |
When and where WTM London 2026 takes place 📅
The 2026 edition of WTM London will take place from Monday 2 to Wednesday 4 November 2026 at ExCeL London, the largest exhibition centre in the United Kingdom, located in the Royal Docks in east London. The show occupies 5 halls.
Exact address: ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL (United Kingdom).
Opening hours of WTM London 2026:
| Day | Date | Hours |
|---|---|---|
| Monday | 2 November 2026 | 10:00 to 19:00 |
| Tuesday | 3 November 2026 | 10:00 to 19:00 |
| Wednesday | 4 November 2026 | 10:00 to 18:00 (closing day) |
WTM London is strictly reserved for travel professionals: tour operators, travel agencies, MICE, hoteliers, airlines, cruise lines, travel tech and tourist boards.
How to get to WTM London 2026 🚇
ExCeL London enjoys excellent transport links, 20 minutes from central London and adjacent to London City Airport.
By plane: London City Airport (LCY) is 1 km away (5 min). Heathrow (LHR) 35 km away (45-60 min by tube). Gatwick (LGW) 50 km away.
By DLR (Docklands Light Railway): Custom House for ExCeL and Prince Regent stations (direct entrances).
By Elizabeth Line: Custom House station, fast trains from Paddington, Bond Street and Liverpool Street (15-20 min).
By tube: Jubilee Line to Canning Town, then DLR (5 min).
By Thames Clipper (riverboat): Royal Wharf Pier a 10-minute walk away, RB1 route towards Westminster.
By car: A13 / A1020 exit. ExCeL parking (paid, booking recommended).
The major exhibitors at WTM London 🏢
WTM London brings together the global elite of tourism: national and regional tourist boards, international hotel chains, major tour operators, airlines, cruise lines and digital platforms.
Among the major recurring exhibitors at WTM London, you will find in particular:
- National pavilions: France, Spain, Italy, Morocco, Turkey, the Emirates, Thailand, Japan, Brazil
- VisitBritain · UK tourist board
- Marriott, Hilton, Accor, IHG, Hyatt · hotel chains
- TUI, Jet2, Hotelplan, Der Touristik · tour operators
- British Airways, Emirates, Qatar Airways, Singapore · airlines
- Royal Caribbean, MSC Cruises, Carnival, Norwegian · cruises
- Booking.com, Expedia, Trip.com, Hotelbeds · platforms
- Amadeus, Sabre, Travelport · GDS
- Google Travel, TripAdvisor · marketplaces
- Saudi Tourism Authority, Abu Dhabi, Dubai Tourism · Gulf
- Mexico Tourism, Brand USA, Tourism Australia · destinations
- Riu, Iberostar, Meliá · hotel tour operators
- 1,800 startups at the WTM Tech Show
The organisation by world regions (Europe, Africa, Americas, Asia, Middle East, Oceania) makes targeted meetings between destinations and B2B buyers easy.
The main sectors of WTM London 2026:
| Sector | Examples of equipment and players |
|---|---|
| Destinations | National and regional tourist boards |
| Hospitality | Hotel chains, resorts, luxury |
| Tour Operators | Leisure and MICE tour operators |
| Aviation | Airlines, low-cost carriers |
| Cruises | Ocean and river cruises |
| Travel Tech | PMS, channel managers, AI, GDS |
| Sustainability | Sustainable tourism, ecotourism |
| Luxury & Wellness | Luxury travel, retreats, spas |
Why exhibit at WTM London in 2026 💡
Exhibiting at WTM London means positioning yourself at the global hub of travel business. £3.7 billion in contracts are generated at each edition. 100% of visitors are professional decision makers with purchasing budgets.
There are many good reasons to book a stand at WTM London 2026:
- Meet 45,000 travel decision makers from 180 countries in 3 days
- Sign seasonal contracts with tour operators and agencies
- Promote your destination to the major source markets (UK, Germany, USA)
- Identify your partners among distributors and platforms
- Launch your innovations in travel tech to the trade press
- Network with hospitality investors (WTM Investor Hub)
- Reach emerging markets: India, China, Africa
The ROI of a WTM stand is measured in seasonal contracts signed and nights / seats booked. Facing the monumental national pavilions (Spain, the Emirates: 1,000-3,000 sqm), your presence must be embodied and engaging.
Entrust your WTM London 2026 stand to TheStandExperts
Designing a stand for WTM London means taking on a triple challenge: telling the story of your destination or travel brand, creating an immersive experience and orchestrating cross-border logistics to London. Our team supports you from the first sketch to the final pack-up.
Estimate your stand with TheStandExperts
Answer 8 quick questions to get a personalised estimate
See our past projects right here
Our turnkey support:
| Step | What we take care of |
|---|---|
| Design | Creative brief, 3D plans, choice of materials and custom scenography |
| Production | Workshop production in line with the show’s regulations |
| Logistics | Transport, assembly and dismantling at ExCeL London |
| On-site follow-up | A dedicated project manager present throughout the show |
| Dismantling | Removal and optional storage for future editions |
We design stands that are not just beautiful, but engineered to generate business:
- Optimised product demonstration areas
- Confidential meeting spaces for your strategic appointments
- Product staging that showcases your innovations
- Signage readable from a distance to attract visitors
Whether you are exhibiting at WTM London for the first time or you are a regular at the event, we tailor our proposal to your budget, your booked surface area and your brand positioning.
FAQ · WTM London 2026 ❓
When does WTM London 2026 take place?
WTM London 2026 runs from Monday 2 to Wednesday 4 November 2026 at ExCeL London.
Where is WTM London 2026 held?
At ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL. Access by DLR (Custom House) or the Elizabeth Line.
How many exhibitors at WTM London 2026?
More than 5,000 exhibitors expected, from 180+ countries, across 45,000 sqm.
How many visitors at WTM London?
45,000 to 47,000 travel professionals expected, 100% of them business decision makers.
How often does WTM London take place?
WTM London has been held annually, in early November, since 1980.
How do you get to WTM London?
DLR to Custom House or Prince Regent stations. Elizabeth Line to Custom House from central London (15-20 min). From LCY: 5 minutes.
Who can visit WTM London?
A strictly trade-only show: tour operators, agencies, MICE, hoteliers, airlines, cruise lines, travel tech and tourist boards.
How much does a stand cost at WTM London 2026?
ExCeL rates: around £450 to £650 excl. VAT per sqm. Plus £600 to £2,800 excl. VAT per sqm for design and production (including an optional destination-themed ambiance).
Why use an exhibition stand builder for WTM?
A travel-specialised exhibition stand builder knows how to tell a destination’s story (immersive scenography, materials, atmospheres), and masters ExCeL regulations and cross-border logistics.
Who are the major exhibitors at WTM London?
The major national tourist boards (Spain, the Emirates, Morocco, Thailand), hotel chains (Marriott, Hilton, Accor), tour operators (TUI, Jet2), airlines (BA, Emirates, Qatar Airways) and platforms (Booking, Expedia).
