Structure your trade show presence to be seen from the aisle, visited by the right prospects and profitable. We help you choose the right format and deliver it turnkey.
Quote within 48 hrs · From kits to custom-built · All over France
Location, square metres, build-up: a trade show is a serious budget. If your stand does not catch the eye and guide the visitor, all that investment goes unnoticed.
Without high-level signage or a visual hook, your stand blends into the crowd. Visitors look elsewhere.
Pop-up, modular, custom-built, double-decker: hard to know which one fits your location and your budget.
No clear welcome area, no planned flow. Visitors walk in, wander and leave without making contact.
An exhibition stand is the fitted space you rent at a trade show or fair to present your products, services and brand. Its role: make you visible from the aisle, structure a welcome journey thanks to a proper stand fit-out and turn passing visitors into qualified contacts. Done well, it is not an expense: it is an acquisition channel.
Typical layout. Illustrative diagram, to be adapted to your location.
The number of open sides changes everything: visibility, flow and price. We choose the configuration based on the location you book. Full guide: the types of exhibition stands.
One frontage open onto the aisle. Ideal for a limited space.
Two open sides. Excellent visibility at an intersection.
Three open sides. Maximum access, heavy footfall.
Open on all sides, 360°. Total visibility, the freest option.
The configuration of your location, that is, the number of sides open onto the aisles, determines both your visibility and your budget. Here are the four main cases and how to make the most of them.
An island stand is open on all four sides, surrounded by aisles, with no shared wall. It is the most visible configuration at a trade show: people see you and reach you from every direction. Ideal for awareness and launches, it demands a comfortable footprint (20 to 30 sqm minimum), a suspended high-level sign readable from afar and a central scenography to avoid an empty core. It is often the territory of a custom exhibition stand.
A corner stand is open on two adjacent sides, at the intersection of two aisles. It is the best visibility-to-budget ratio at the show: far more visible than an in-line stand, far cheaper than an island. The key is to dress both faces and turn the corner into a focal point (corner sign, totem, showcase). Perfect as a modular or custom-built stand.
The peninsula stand opens three sides onto the aisles while keeping a back wall. It offers heavy footfall and a large catchment area, with a solid surface that is ideal for a sign or a powerful brand wall.
The in-line stand opens only one frontage onto the aisle, between two neighbours. It is the most economical configuration, ideal for small spaces and a first presence: everything then rides on a strong brand wall and a clear welcome at the front.
High-level signage, a visual hook, lighting: we make you noticeable from 20 metres, where the visitor decides to stop.
Welcome area, product journey, meeting space: we guide the visitor from the aisle to the conversation.
From the portable kit to custom-built, we match the setup to your location and your budget, without overpaying.
We advise you on the format, then design, build and install by the rules of the show.
Four questions to identify the format best suited to your location and budget, with the right page to go further.
4 questions, one clear direction
The four main families of exhibition stand, from the lightest to the most ambitious. For detailed budgets, see our guide to the price of a trade show stand.
The budgets shown are relative orders of magnitude and vary with size, materials and city. For accurate pricing, request a personalised quote.
Complete support, from the booked location to welcoming your first visitors. Not booked yet? Here is how to choose the best location.
We analyse your booked stand: size, open sides, constraints.
Kit, modular, custom-built or double-decker: matched to goal and budget.
Zone plan and 3D render approved before production.
Structure, furniture and signage produced in our workshop.
Installation to the standards of the show (electricity, safety).
Your stand is ready to welcome and convert.
Every stand is designed, built and installed by our teams. Browse our full portfolio.
High-level sign, brand wall and welcome counter on a single frontage. Proof that a well-designed in-line stand attracts.
Controlled entry cost, strong visibility
A comfortable meeting area, a clear welcome journey: the visitor sits down, the conversation begins.
Qualified meetings all day long
Welcome desk, demo area, bar and living wall. A setup that structures heavy traffic without bottlenecks.
A smooth visitor journey all day long
Know which format suits you? Explore its dedicated page. In doubt? We point you in the right direction.
Designed from scratch to leave a mark.
Reusable, adaptable, budget under control.
Double your space without a bigger location.
Scenography and entertainment to create the experience.
Our value is saving you from the wrong format. We advise with full transparency, then design, build and install, anywhere in France.
François has helped exhibitors choose the right format for 20 years, then designs, builds and installs their stand with his in-house workshop and design office. Over 150,000 sqm delivered.
★★★★★
“We were hesitating over the format. Their advice saved us from overpaying for a custom build: a modular stand did the job perfectly.”
Hugo F.
Trade show manager
★★★★★
“Our stand could be seen from the hall entrance. We have never had so much footfall at a trade show.”
Isabelle N.
Sales director
★★★★★
“Build-up to standard, on time, stress-free. All we had to do was welcome our visitors.”
David R.
SME managing director
We design and build your stands at the major French exhibition centres and trade shows, from Paris to the regions.
It all depends on the format: a portable kit starts at a few hundred euros, a modular stand runs into the thousands, a custom build into the tens of thousands depending on size and finishes. Full details in our guide to the price of a trade show stand.
By configuration: in-line (1 side), corner (2 sides), peninsula (3 sides), island (360°). By construction: portable kit, modular, custom-built and double-decker. Review the types of exhibition stands to choose based on your location, budget and goals.
It depends on your goals and the expected traffic: 9 to 18 sqm for a first presence, 20 to 50 sqm to host and demonstrate, 100 sqm and more for a multi-zone setup. We help you calibrate without oversizing.
For a one-off show, rental or a kit is enough. If you exhibit several times a year, a reusable modular or custom stand, stored between editions, quickly costs less than renting everything again.
Yes: every show imposes rules (height, electricity, fire safety, materials). We build your stand in full compliance and handle the paperwork with the organiser for you.
Ideally 2 to 4 months for a custom or modular stand, a few weeks for a kit. The earlier you plan, the better the location, the design and the build-up slots.
Complete your project with stand layout for the visitor journey and stand fit-out for the cladding, or browse our stand builder services.
Tell us your trade show, your location and your budget. We point you to the right format and price it within 48 hrs.
Reply within 48 hrs · Free format advice · All over France
