Daiichi Sankyo, a global Japanese pharmaceutical group, called on our experts to design a custom exhibition stand, optimising the visibility of its French subsidiary at the Cours Saint-Paul 2024.
Daiichi Sankyo is no ordinary client, and its participation in the Cours Saint-Paul in 2024 was a strategic communication operation, marking the start of our collaboration with its French subsidiary. Our team of exhibition stand builders designed a stand for this major event on advances in breast cancer treatment, meeting a wide range of specific requirements.
Located on a high-traffic corner plot, the stand had to be visually striking while remaining welcoming, an essential aspect in a medical context. We therefore developed a custom exhibition stand, adapted to the complex shape of the space and resembling a boomerang. This format gave our client a cosy, elegant commercial area, while also including a functional medical zone, ideal for technical discussions.
This project not only highlighted Daiichi Sankyo’s contributions to research and innovative treatments, but also respected the spatial organisation and the specific requirements in terms of message hierarchy and brand visibility. Thanks to this tailored design, our client made the most of its participation, and our collaboration continues today following the success of this event.
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Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.
