Citroën entrusted The Stand Experts with the design of a 904 sqm custom exhibition stand at IAA 2014 in Hanover, the world’s leading commercial and industrial vehicle event.
For this international trade show dedicated to commercial vehicles, Citroën wanted to present its full professional range and strengthen its visibility among European fleets and distributors.
The Stand Experts managed this large-scale project from design to turnkey delivery, across nearly 904 sqm, with suspended Citroën signage visible from afar, display podiums staging the vehicles and a branded graphic wall.
The space presented the commercial vehicle range (Berlingo, Jumpy, Jumper) on dedicated podiums, complemented by welcome and advice zones making it easy to talk with professionals.
The result: a luminous, well-structured 904 sqm stand that showcased Citroën’s commercial vehicle offering at the IAA in Hanover.
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Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.
