Custom stand builder · 20 years of workshop expertise

Custom exhibition stands

A stand designed from scratch for your brand, built in our own workshop (or by our partner workshops in the country of the show for shows abroad) and delivered turnkey at your trade show. From the 3D mock-up to the last bolt, one single point of contact.

Detailed quote within 48 hours · No commitment · Dedicated project manager

20 yearsof workshop experience
150,000 m²of stands delivered
48 hto receive your quote
stand bouygues smcl
The real problem

A failed stand is a wasted trade show

You invest thousands of euros in a trade show. Your stand is the first thing your prospects see. If it says nothing, nobody stops.

✕

Your neighbour's stand, only worse

The same rented modular kit shows up identically across three aisles. Impossible to stand out when everyone has the same walls.

✕

A contractor you can never reach

Three days before build-up, nobody answers, plans change and stress rises. A one-off stand needs real support, not a catalogue.

✕

A vague budget that spirals

Hidden options, last-minute extras. Without a clear quote, the invoice doubles between the brief and the delivery.

The definition

What is a custom exhibition stand?

A custom exhibition stand is an exhibition stand entirely designed and built for a single brand, starting from a blank page. Unlike a modular stand assembled on a standard frame, it relies on a unique architecture, premium materials and layouts designed around your message. It is the high-end option of the trade show: the stand people notice, photograph and remember.

Custom or modular: what are the differences?
Comparison of design, lead time, materials, customisation, reusability and budget. Custom stand Modular stand Design Production time Materials Customisation Reusability Indicative budget Bespoke, one-off 2 to 6 months Premium, your choice Unlimited Multi-show, adaptable €800 to €1,500/m² Standard frame ≈ 1 month Standard catalogue Limited Fast to rebuild €600 to €900/m²

Illustrative comparison chart. Modular stands are covered on their own page.

What it changes for you

Why go 100% custom

◆  A brand identity without compromise

Your colours, your logo, your universe in 3D. Every volume carries your message, nothing is dictated by a standard kit.

◆  Architect-grade materials and finishes

Solid wood, metal, glass, backlighting, integrated furniture. The result looks like a showroom, not a fairground box.

◆  You stand out from the entrance

A unique architecture catches the eye from 20 metres away. More visitors stop, more qualified leads collected.

◆  A reusable asset, not a disposable one

Designed to be rebuilt show after show. We store and adapt your stand: the investment pays off over several editions.

1-minute estimate

Estimate the budget for your custom stand

Four quick questions to get a realistic price range. No personal data required.

Price your custom stand in 1 minute

Answer 4 questions, get your estimate

Question 1 / 4

What is the size of your stand?

Budget transparency

Custom exhibition stand cost: where the money goes

A custom stand is priced item by item. Here is where the budget goes for a typical project between €800 and €1,500 per m². To compare every format, read our full guide to exhibition stand costs. For costed examples by size, see our 50 to 100 sqm exhibition stands and our island exhibition stands.

Cost itemWhat it coversShare of budget
Design & 3DDesign office, 3D mock-up, technical drawings, design iterations10 to 15%
Structure & materialsFrame, walls, wood, metal, glass, flooring, lighting35 to 45%
Furniture & layoutCounters, storage room, meeting area, custom stand interior design15 to 20%
Printing & signageHigh-level sign, large-format visuals, brand dressing8 to 12%
Build-up, dismantling, logisticsTransport, on-site installation, labour, removal15 to 20%
Storage & reuseStoring the stand between two shows, adaptationsOn request

The figures in this table are indicative and may vary depending on contractors, regions and the specifics of your project. For an accurate figure, request a personalised quote.

Where the budget of a custom stand goes
Donut chart: structure and materials 40%, build-up 18%, furniture 17%, design 12%, printing 10%, storage 3%. €800 to 1,500 excl. VAT / m² Structure & materials40% Build-up & logistics18% Furniture & layout17% Design & 3D12% Printing & signage10% Storage & reuse3%

Indicative breakdown for a typical custom stand. Illustrative chart.

Our method

The 5 steps of your custom stand

A process honed over 20 years, one single project manager from the first sketch to the dismantling.

1

Brief & specifications

We define your objectives, your budget, the constraints of the show and of your floor space.

2

3D mock-up & drawings

Our design office models the stand in 3D and validates every technical drawing with you.

3

Workshop manufacturing

Structures, furniture and cladding are built and pre-assembled in our own workshop.

4

On-site installation

Our teams install the stand before the opening, ready to welcome your visitors.

5

Dismantling & storage

We dismantle, transport and store your stand until its next edition.

Proof

Custom stands that sell

Every project is designed by our own design office and built by our own teams in France, or by our partner workshops in the country of the show abroad. Browse our projects or our dedicated case study of a custom stand for a boat show.

Nemera stand at CPHI Barcelona, built by The Stand Experts
Island stand · 80 m²

Industrial trade show · tech brand

Open architecture, demo area and product showcases, backlit suspended sign.

+38% leads vs the previous edition

stand bouygues smcl 6
Hospitality stand · 120 m²

Food industry show · FMCG group

Central tasting bar, green wall and wooden furniture built in our workshop.

Reception area doubled, traffic under control

Bouygues Telecom stand at the Salon des Maires, Paris Expo Porte de Versailles, built by The Stand Experts
Corner stand · 45 m²

B2B trade show · scale-up

Two open sides, immersive video wall, signature welcome counter.

Stand rebuilt at 4 shows in the same year

Our custom formats

Which type of custom stand?

Custom adapts to your floor space: depending on how open your plot is, we design the most profitable format among the types of exhibition stands. For an event scenography, see also our event stand.

Corner stand

Two open sides, ideal to catch the flow at an aisle intersection.

Island stand

Four open sides, maximum visibility, the freest expression of custom design.

In-line stand

One aisle-facing façade, optimised for a strong brand wall and a clear welcome.

Double-decker stand

An upper floor to double your usable area without renting more floor space.
See the double-decker stand →

Why TheStandExperts

One design office, one team, one point of contact

One single chain of responsibility. For shows in France, your stand is designed, built and installed by our own teams. For shows abroad, it is designed by our design office in France and built by our partner workshops in the country of the show, with a TSE project manager on site. That is what guarantees the deadline, the budget and the quality of finish.

  • ✓ In-house design office: 3D design and technical drawings done internally.
  • ✓ Workshop manufacturing: full control of materials and lead times.
  • ✓ Dedicated project manager: one single contact from brief to dismantling.
  • ✓ Installation across France and internationally.
  • ✓ Storage & reuse: your stand lives on across several shows.
François Sire, founder of The Stand Experts, installing a stand
François SireFounder of The Stand Experts · Exhibition stand builder for 20 years

François has been designing and building custom exhibition stands for 20 years, with his own workshop and in-house design office. Over 150,000 m² of stands delivered at French and international trade shows.

They trusted us

What our clients say

★★★★★

“We would like to express our deepest gratitude for the excellent work you did organising our stand at SIRHA Lyon. […] Your work was outstanding, from planning and logistics to coordination and last-minute details.”

Le Groupe ODICE
SIRHA Lyon, Eurexpo · translated from French

★★★★★

“François Sire and his team have a remarkable ability to grasp our message-simplification challenges. […] Beyond the first sketches, we are always amazed by the final result and its quality of execution.”

Guillaume
Corporate Communications, MACIF · translated from French

★★★★★

“François fully met our needs, listened carefully, showed real creativity, adapted very well to our requirements and always found a solution when needed. He is extremely available and responsive. […] Excellent value for money.”

Aurore Vilette
3Shape · 60 m² stand · translated from French

All over France

Your custom stand builder, wherever you exhibit

We design and install custom exhibition stands at every major French trade show and internationally.

Paris region

Paris · Villepinte · Versailles · Porte de Versailles

South & South-East
West & North

Toulouse · Nantes · Lille · Grenoble

We answer everything

Custom exhibition stands: your questions answered

Expect between €800 and €1,500 per m² for a custom stand, depending on design, materials and whether it has an upper floor. A one-off project is priced item by item: submit your project for an accurate figure within 48 hours.

Allow 2 to 6 months between the brief and the build-up, versus around one month for a modular stand. The more ambitious your project, the earlier you need to start the 3D design and manufacturing.

A modular stand relies on a standard reusable frame that is quick to assemble. A custom stand starts from a blank page: architecture, materials and furniture are unique. Discover our modular stand too.

Yes. Our custom stands are designed to be rebuilt and adapted from one show to the next. We store the stand between two editions, which amortises the initial investment.

Yes, for shows in France: everything is designed by our own design office and built in our own workshop. For shows abroad, the stand designed by our design office is built by our partner workshops in the country of the show and delivered straight to the venue, with a TSE project manager on site. That is how we secure the deadlines, the budget and the quality of finish.

Yes, we install custom stands at every major French trade show and internationally, with a dedicated installation team on every project.

For a stand that performs down to the last detail, combine custom design with our stand fit-out and our stand interior design, or explore all our stand builder services.

Stop renting your neighbour's stand. Start being remembered.

Tell us about your trade show and your brand. You will receive a first concept and a price within 48 hours.

Answer within 48 h · No commitment · Dedicated project manager