ALSTOM, the world leader in rail mobility, entrusted The Stand Experts with the design of a custom exhibition stand at InnoTrans 2014, the world’s largest rail industry event, in Berlin.
For this leading international trade show, ALSTOM wanted to assert its rail industry leadership and bring its “Designing fluidity” brand signature to life for decision-makers and operators from around the world.
The Stand Experts managed this large-scale project from design to turnkey delivery, with a spectacular stand built around a fluid, curved architecture, a large backlit ALSTOM signature arch and carefully designed lighting enhancing the space.
The fit-out brought together meeting areas, interactive terminals and presentation zones for the group’s solutions (rolling stock, signalling, services), designed to foster business meetings.
The result: an elegant, immersive custom exhibition stand that championed ALSTOM’s image at InnoTrans in Berlin.
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