Miltra, a specialist in metal trading and recycling, entrusted The Stand Experts with the design of a custom exhibition stand at Pollutec 2014, the flagship event for environmental solutions, in Lyon.
For this benchmark environment and recycling trade show, Miltra wanted to assert its position as a leading network and present its solutions to industry professionals.
The Stand Experts managed this large-scale project from design to turnkey delivery, across nearly 106 sqm, with suspended Miltra signage visible from afar and a genuine piece of handling equipment staged at the heart of the stand.
The fit-out combined an equipment demonstration, business visuals, a reception counter and meeting spaces, designed to encourage business meetings.
The result: a technical, spectacular 106 sqm stand that strengthened Miltra’s image at the Pollutec trade show.
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