MACIF, a committed mutual insurer, entrusted The Stand Experts with the design of a custom exhibition stand at the Salon du 2 Roues de Lyon 2024, the leading gathering for motorcycle enthusiasts, in Lyon.
For this trade show dedicated to two-wheelers, MACIF wanted to meet the biker community and assert its “La Macif, c’est vous” signature through its “MACIF Riders” programme.
The Stand Experts managed the project from design to turnkey delivery, with an open, welcoming stand built around suspended signage, interactive screens and activity areas in the brand’s colours.
The fit-out combined a road safety quiz, a community area and advice zones on motorcycle insurance, designed to build a real connection with visitors.
The result: a dynamic, welcoming custom exhibition stand that strengthened MACIF’s closeness to bikers at the Salon du 2 Roues de Lyon.
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