MACIF, a committed mutual insurer, entrusted The Stand Experts with the design of a custom exhibition stand at the Mondial de l’Auto 2022, the leading automotive and mobility event, in Paris.
For this iconic trade show, MACIF wanted to assert its “La Macif, c’est vous” identity and showcase its commitment to new mobility to the general public.
The Stand Experts managed the project from design to turnkey delivery, with an open, luminous stand built around large brand visuals, suspended signage and warm lighting enhancing the space.
The fit-out carried the mutual insurer’s messages (road risk prevention, soft mobility, car sharing and carpooling), complemented by advice areas and spaces for talking with visitors.
The result: a welcoming, committed custom exhibition stand that strengthened MACIF’s closeness to the public at the Mondial de l’Auto 2022.
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Since 2001, we have supported all types of companies, on a few square metres or several hundred, from CAC 40 corporations to growing SMEs, small businesses and startups.
