GRDF called on The Stand Experts to design a custom exhibition stand for the Rencontres des Métiers du Bâtiment by CAPEB 2025, the leading national event for the building trades and the energy transition.
For this trade show bringing together more than 2,000 craftsmen, GRDF wanted a stand that was both institutional and communicative, radiating a warm atmosphere and delivering clear educational messages to convince building professionals of the benefits of the hybrid gas heat pump and to promote green gas in the energy mix.
Attentive to GRDF’s key messages and its desire to create a genuine space for dialogue, The Stand Experts proposed an open stand concept across 36 sqm, with natural greenery, a raised technical floor finished in a light wood tone and a bar area encouraging informal conversation.
The most striking communication feature of this stand was the Crystal Box, an interactive display case offering a 3D tour of a methanisation unit, giving installer craftsmen an immersive educational experience. The hybrid heat pump, displayed as a scale model at the show, completed this concrete and engaging communication set-up.
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